11/13/2018
How well do you know your users? There's a good chance you don’t know your users as well as you think you do.
Cognitive bias can be a significant contributing factor to creating "blind-spots" with what your users really want and need.
Additionally, clients don’t always know to ask the right questions, and they often miss some important details that are hiding in plain sight.
Clients don’t always know to ask the right questions, and they often miss some important details that are hiding in plain sight.