Brite’s smart video marketing platform has its roots in security big data learned at pioneering cloud security companies Securant/ClearTrust and Symplified. After analyzing security behaviors for millions of identities, the team learned that distinct data patterns and machine learning could detect anomalies and threats and react automatically by applying rules. The team hypothesized that these sam
e techniques could be applied to marketing in order to discover content that resonated with audiences to drive revenue/performance and then use machine learning and rules to automate optimization and drive measurable business results. The team adapted technology proven in security world to work with YouTube and with some experimentation and lots of math, they engineered a way to programmatically discover the best videos that drive engagement and conversion. Brite has since deployed its smart video marketing platform for some of the world’s best-known brands and collected massive amounts of YouTube performance data from 1000s of brands, accumulating performance data from over 1.75 million videos and growing. Leading brands in video games, media, agencies, financial services, technology and education use Brite to target, automate and optimize YouTube marketing campaigns, resulting in 200% – 1,000% increase in CTR, 4x increase in ROI and millions in incremental revenues.
