04/04/2019
Making money is not a business goal -- it's a measurement of value. Do you ever sit in marketing meetings and things get way off track with people throwing out random tactics that make no sense? Here's why that happens:
Why You Should Start With Goals Have you ever been in a marketing meeting that seems to get out of hand and ends with no agreement on a marketing strategy or even what the marketing plan should be? In many cases the reason marketing meetings are unproductive is because most people talk at the tactic...