Sure Oak

08/23/2026

Here's the uncomfortable truth: playing it "safe" with generic SEO is the riskiest thing a financial brand can do right now.

While your team optimizes for keywords, AI search is quietly deciding which brands are trustworthy enough to cite, and which get filtered out entirely.

That decision is being made on E-E-A-T signals most marketing teams have never audited.

Our Director of SEO, Andrea Schultz, breaks down what actually separates the financial brands winning AI citations from the ones about to disappear from the conversation, and how a $15B client scaled inside strict compliance guardrails instead of around them (1,900+ links, +17% top-3 rankings, 3.26M organic visits/month).

The compliance review you're avoiding isn't slowing you down...it's the only thing that'll keep you visible.

Take a look at the full article 👇

Here is something most marketing teams do not realize until it costs them: Google holds financial content to the highest quality standard. Financial content is held to the same quality bar that is applied to medical advice or legal guidance. If your content touches on money, savings, investing, loan...

07/27/2026

In the latest episode of the Sure Oak podcast, Nick Fraunfelder got to talk with J.D. PicKell from On3 | Rivals about his journey from football player to on-air college football analyst.

This is truly an inspiring conversation that you shouldn't miss.
And if you're a content creator, it's a must see.

Full episode in the comments 👇

04/23/2026

With Semrush – I just got recognized as one of their top fans! 🎉

04/23/2026

Episode 46 is now live!!!!!

This time Nick Fraunfelder sat down with Digital PR expert Leah Daly from fatjoe. to talk about what still works when 70% of editorial pitches get rejected for irrelevance.

If you're wondering how to break into digital PR and stand out, this episode is packed with insights from someone who does it on a regular basis.

Full episode in the comments 👇

04/16/2026

Episode 45 of The Sure Oak Podcast is live!!!!

This time, Nick Fraunfelder sat down with Semrush ambassador Andrea Schultz and Henrique Figueiredo to talk about the 5 questions CMOs need to be asking before investing in AI visibility.

Tune in to gain insights on how AI is reshaping digital marketing, particularly SEO and content strategy.

Full episode in the comments 👇

04/13/2026

Episode 44 of the Sure Oak Podcast is live!!!

This time, Nick Fraunfelder sat down with Vince Nero, Director of Content at BuzzStream, to break down what's actually working in digital PR and link building right now.

In this episode, they talk about:
Why earned media makes up ~80% of AI citations
How companies can shift from link building to digital PR
What makes content truly link-worthy in 2025
Vince's exact Reddit, Inc. workflow

If you're still chasing link counts over story quality, this one's for you.
Full episode in the comments 👇

04/01/2026

From the LA Times to ESPN, Louisa Frahm has been leading the charge in one of the fastest-moving areas in our industry: News SEO.

In our latest episode, she sits down with Nick Fraunfelder to break down what it really takes to succeed when the news cycle never slows down.

Here’s what they cover:
• Why “simple” content can actually be your biggest advantage
• How to shift from siloed SEO thinking to an audience-first strategy
• What it takes to build trust with top-tier journalists

If you want a real look at high-pressure strategy, leadership, and execution—this one’s worth your time.