William Max & Co.

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5 Mistakes Business Owners Make When Protecting Their BusinessMost business owners want to protect their business. But w...
06/18/2026

5 Mistakes Business Owners Make When Protecting Their Business
Most business owners want to protect their business. But when you ask what that actually means, the answer is usually one sentence: "back up my data." That's a start, not a strategy. Here are the five mistakes I see most often, and what to do instead.

1. Thinking only about computers

Technology gets all the attention, but physical security and the wellbeing of your team come first. If something happens to you or your people, the firewall doesn't matter. Protection starts with people and place

Most business owners want to protect their business. But when you ask what that actually means, the answer is usually one sentence: "back up my data." That's a start, not a strategy. Here are the five mistakes I see most often, and what to do instead. 1. Thinking only about

Image from FlightRadar24
03/06/2026

Image from FlightRadar24

Tips, Tricks and Thoughts from William Max & Co.

My love hate relationship with AIAI is impressive.AI is frustrating.Recently, I was troubleshooting a technical issue wi...
03/03/2026

My love hate relationship with AI
AI is impressive.

AI is frustrating.

Recently, I was troubleshooting a technical issue with ChatGPT. It suggested a fix. I implemented it.

It failed.

I replied:
“That didn’t work. Here’s the error message…”

It gave me the same solution again.

I tried once more. Same answer.

We were stuck in a loop.

So I pulled out a quote commonly attributed to Einstein (though its origin is debated):

“Insanity is doing the same thing over and over and expecting different results.”

That broke it.

The

AI is impressive. AI is frustrating. Recently, I was troubleshooting a technical issue with ChatGPT. It suggested a fix. I implemented it. It failed. I replied: “That didn’t work. Here’s the error message…” It gave me the same solution again. I tried once more. Same answer. We were

Excalidraw - I forgot about this one...I bookmarked this several years ago and forgot about it.Excalidraw is a whiteboar...
12/26/2025

Excalidraw - I forgot about this one...
I bookmarked this several years ago and forgot about it.

Excalidraw is a whiteboard and flowchart app. Not as sophisticated as Visio for sure, but good enough to get a casual job done.

I particularly like the look of the output which have a hand-drawn feel to them.

Excalidraw — Collaborative whiteboarding made easyExcalidraw is a virtual collaborative whiteboard tool that lets you easily sketch diagrams that have a hand-drawn feel to them.Excalidraw

I bookmarked this several years ago and forgot about it. Excalidraw is a whiteboard and flowchart app. Not as sophisticated as Visio for sure, but good enough to get a casual job done. I particularly like the look of the output which have a hand-drawn feel to them. Excalidraw — Collaborative

Clean Up Unifi Client DataI created a small Excel VBA macro to clean Unifi client data. You need to copy the data from t...
12/12/2025

Clean Up Unifi Client Data
I created a small Excel VBA macro to clean Unifi client data. You need to copy the data from the Unifi Client Devices page and paste it into an Excel Worksheet. Once that is done running the macro will clean up an formatting or weird stuff that is copied over from the web page.

I hope you find it useful.

Unifi-v1Unifi-v1.zip53 KBdownload-circle

I created a small Excel VBA macro to clean Unifi client data. You need to copy the data from the Unifi Client Devices page and paste it into an Excel Worksheet. Once that is done running the macro will clean up an formatting or weird stuff that is copied over

Working with OneDrive in VBA (revisited)In June 2023 I wrote a post about working with OneDrive in VBA. The code I creat...
12/03/2025

Working with OneDrive in VBA (revisited)
In June 2023 I wrote a post about working with OneDrive in VBA. The code I created worked with the use case I had at the time and five months later it broke. Faced with a new use case I did a complete rewrited.

I intended to repost the new code and never did, until today.

This morning I did another rewrite/refactoring. Created a Excel Workbook to test and demonstrate the code and posted it to Github for the world to enjoy.

Hopefully, the algorithms of the Internets will index this article and

In June 2023 I wrote a post about working with OneDrive in VBA. The code I created worked with the use case I had at the time and five months later it broke. Faced with a new use case I did a complete rewrited. I intended to repost the new

Address

105 Douglass Street
Brooklyn, NY
11231

Opening Hours

Monday 8am - 6pm

Telephone

+16468789337

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