08/24/2026
Walk into Sen Saigon in Manhattan and you will notice something before you even smell the food. The colors. Pink, green and white, on the menu, on the walls, on every tea bottle label. It is a vegan Vietnamese restaurant run by Nguyen Hawks and Erik Dornbush Hawks, and every piece of packaging tells you exactly who they are.
That did not happen by accident. Sen Saigon printed their custom labels and menus with Post Heritage, and used their brand colors on every container that leaves the kitchen. A tea bottle with a plain label is just a tea bottle. A tea bottle with their branding on it is a tiny advertisement that customers carry out the door and remember later.
Small businesses often think branding is something you deal with once you have grown bigger. Sen Saigon proves it works the other way. The branding is what helps you grow.
Has your packaging been doing enough to represent your business?