Indify we help artists raise funding from strategic investors to build their careers while keeping ownership Equity and ownership are central to Indify’s work.

Launched in 2015 as an artist-discovery platform for music industry talent scouts, Indify is built around a proprietary discovery algorithm that identifies artists poised for breakout success. Today this same technology allows us to find artists likely to succeed with direct investment. Every deal struck through our platform is governed by three principles, designed to avoid unfair business arrang

ements:

*Artists own their masters: They made the music. They own it.
*Fair deals only: Artists always get 50% or more of profits post-recoupment
*Artists keep creative control: It’s their career. They call the shots. Founded in 2015 by Shav Garg, Connor Lawrence, and Matt Pavia, Indify’s mission is to build the infrastructure for a new music business. Indify is headquartered in New York City and built by a distributed team. Learn more at indify.io

03/13/2026

Congratulations to James Blake on releasing his seventh studio album “Trying Times” today!

James used indify to assemble his independent team, partnering with to build his independent home.

In his Zane Lowe interview, James described ‘Trying Times’ as ‘love in the time of chaos’ and his favorite album he’s ever made.

09/05/2025
Earlier this year James Blake shared his experience as the first established artist to use indify. We’ve used his words ...
08/25/2025

Earlier this year James Blake shared his experience as the first established artist to use indify.

We’ve used his words to share exactly how the platform functions and how he found his independent music partners using indify.

indify matchmakes independent artists with the right independent partners so they can build their careers with autonomy and support.

apply at indify.io 💫

when partnered with the right partners at the right time, independent artists can achieve the highest heights in music.m...
08/14/2025

when partnered with the right partners at the right time, independent artists can achieve the highest heights in music.

most of the artists above joined indify early in their careers and through partnership were able to grow to achieve major milestones.

indify connects artists with strategic partners so they can build while maintaining control of their music.

apply at indify.io 💫

what is indify? artists and partners who want to learn more read above and join at our new landing page at indify.io 💫
01/20/2025

what is indify? artists and partners who want to learn more read above and join at our new landing page at indify.io 💫

Tee Charts: indify’s platform matches artists with partners who add strategic value to them via equitable artist partner...
01/11/2025

Tee Charts:

indify’s platform matches artists with partners who add strategic value to them via equitable artist partnerships. using the platform, an artist can digitally exchange streaming participation in a song/album for funding/marketing support on equitable terms.

the indify platform is transparent and provides artists a ranking of partners based on how much value they’ve created for artists in prior artist partnerships. in an act of radical transparency, we’ve put these figures on tee shirts showcasing the top artists, partners, and songs to form partnerships on indify.

data as of september 2024*

the indify effect 📈While  is the first superstar to use indify for his first independent release, indify’s roots have be...
06/27/2024

the indify effect 📈

While is the first superstar to use indify for his first independent release, indify’s roots have been in matching rising independent artists with the right strategic partners per release to help take their music careers to the next level.

The indify platform has helped independent artists reach billions of streams and top platforms around the world all while they own and control their music careers. These artists include , , , , , , , , and more.

In this piece we’ve transparently shared information showing where artists were at the time of their indify partnership and where they are today. These artists and their teams were kind enough to lend some words to describe the strategic value of the partners they chose and how it impacted their careers and lives.

indify as explained by James Blake.what is indify? to help explain the platform we tapped in with the newest artist to f...
06/17/2024

indify as explained by James Blake.

what is indify? to help explain the platform we tapped in with the newest artist to form a partnership on indify - James Blake. A big thank you to Billboard and for covering his indify partnership with Good Boy and Stellar Music for his first independent release “Thrown Around.”

indify has helped emerging independent artists achieve 5B+ streams and reach platforms like Coachella, Jimmy Kimmel, and The Billboard Hot 100. James is the first superstar to join the platform showing that there is another way for independent artists to build and own their music careers 💫

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