09/18/2025
We acknowledge with deep grief the ongoing genocide in Gaza and the decades-long conditions of occupation, apartheid, and dehumanization that have made this immense tragedy possible. For two years we remained silent, fearful that speaking against Zionism and settler colonialism would be misunderstood or misrepresented as antisemitism. But these must never be conflated. Our work has consistently demonstrated unconditional respect for Jewish life, history, art, and culture, and we affirm that the same worth, dignity, and value belong to Palestinian lives, histories, and futures. Every person—Israeli or Palestinian—deserves a safe home, the freedom to live without fear, and the chance to pursue happiness.
As American taxpayers and as an American small business, we recognize our complicity in systems of inequality and systematic violence that continue to devastate millions of lives. Over the past two years, we have been inundated with violent images and videos of civilians being mercilessly trapped, displaced, and killed—their homes and communities obliterated by American weapons. We distinctly remember Hind Rajab, a young girl who was the only survivor in a car after her family was killed. Her terrified voice on the phone with rescue workers haunts us still. Hours after that call, the Israeli army killed her, along with the two medics who had been sent to save her. We also grieve for the Israeli civilians who were murdered or kidnapped by Hamas, including those taken hostage from their homes and at a music festival. Every civilian life displaced, tortured, or killed is unacceptable. These stories are unbearable reminders of human cruelty and of our shared responsibility to resist silence in the face of atrocity.
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Statement continued in pinned comment. See below.
