Innovative Events

Innovative Events Our approach is deeply collaborative. We see ourselves as an extension of your team, invested in your success.

By understanding your unique goals, audience, and brand identity, we create events that not only meet objectives but also reflect your values.

🚀 It’s finally time to share what we’ve been building.For months, we have been working behind the scenes on MyMarketingS...
08/30/2026

🚀 It’s finally time to share what we’ve been building.

For months, we have been working behind the scenes on MyMarketingStudio.ai (MMS) — and after extensive development and internal beta testing, the platform is officially ready for demos and our final round of beta testing!

MMS was built around a problem I know firsthand as a marketer:

We have more marketing tools than ever, but managing clients, teams, content, approvals, campaigns, reporting, AI, and all those disconnected systems can become a job in itself.

We wanted to build something different.

MyMarketingStudio.ai is designed to become the operating system behind your marketing operation — one source of truth connecting the people, processes, tools, client communication, production, approvals, and results.

And now, we want marketers to put it to the test.

🌎 We’re inviting marketing agencies and freelancers around the world to see MMS in action and apply to participate in our final beta testing.

We don't just want people to tell us what they like.

We want the critical feedback.

What would make your job easier?
What's missing?
What would make you actually use this every day?
What could we do better?

That feedback is going to help shape MMS as we prepare for the next stage of our launch.

👉 Schedule a demo:
https://mymarketingstudio.ai/demo

We’re also building a partner ecosystem around MMS. If you work with agencies or provide technology and services that complement what we're building, take a look at our partner program:

👉 MMS Partners:
https://mymarketingstudio.ai/partners

And if you know an agency owner, freelancer, or marketing professional who is constantly juggling multiple clients, tools, approvals, spreadsheets, and platforms — please tag them or send this their way.

I'm incredibly excited to finally start putting MMS into the hands of more marketers.

The beta is open. The demos are starting. And now the real fun begins. 🚀

"

08/24/2026

� The MSP Roundtable Podcast
Pricing for Profit

Host: Amy S., CEO of Innovative Events LLC
Guest: James Kernan, CEO of Kernan Consulting, Inc.
� Thursday, August 24
� 12:00 PM MST

Revenue is exciting, but profit is what builds a stronger, more valuable MSP.
Join Amy Slater and James Kernan as they discuss one of the most overlooked drivers of long-term success: pricing your services for profitability, not just growth.

Many MSPs are winning new business but still struggle with shrinking margins, underpriced agreements, and service offerings that don't reflect the value they deliver. In this episode, James shares proven strategies to help MSP leaders confidently price their services, improve profitability, and create a business that's built for sustainable growth.

In this episode, we'll discuss:
� Why many MSPs unintentionally underprice their services
� The difference between competing on price versus competing on value
� How to build pricing models that support long-term profitability
� Common pricing mistakes that reduce margins and cash flow
� When, and how, to confidently raise your prices
� Creating service packages that clients understand and appreciate

Whether you're launching your MSP, refining your service offerings, or preparing your business for future growth or acquisition, this conversation will provide practical strategies you can put into action immediately.

� This episode is part of our year-long series:
Helping MSPs 3X Their Business in 12 Months

Join us live, bring your questions, and learn how smarter pricing can become one of your greatest competitive advantages.

I’m excited to share that **I’ve joined the Impact Network!**So much of what I do through Innovative Events, The MSP Rou...
08/18/2026

I’m excited to share that **I’ve joined the Impact Network!**

So much of what I do through Innovative Events, The MSP Roundtable Podcast, and the relationships I’ve built throughout the business community comes back to one thing: **creating meaningful connections that lead to real opportunities and business growth.**

That’s why joining the Impact Network feels like such a natural fit.

I believe the best business relationships aren’t built around simply asking, *“What can you do for me?”* They’re built by asking, **“How can we help each other grow?”**

The Impact Network brings together professionals who value collaboration, trusted relationships, shared opportunities, and making an impact beyond their own businesses.

I’m excited to bring my experience in **marketing, lead generation, events, podcasting, relationship development, and business growth** to the network, and, just as importantly, learn from and support the other professionals within it.

For me, marketing has never been about simply getting your name in front of people. It’s about creating the right conversations, generating qualified opportunities, building relationships, and ultimately turning those connections into business.

Colorado may be where many of these connections begin, but the relationships, partnerships, referrals, and opportunities we create can reach far beyond it.

**Stronger together. Greater together. Impact together.**

https://impactgroupnetwork.com/

🎙️ Why Every MSP Should Have a Podcast (Even If You're Not Trying to Be Famous)Many MSPs invest in ads...Cold email...Li...
08/10/2026

🎙️ Why Every MSP Should Have a Podcast (Even If You're Not Trying to Be Famous)

Many MSPs invest in ads...

Cold email...

LinkedIn outreach...

Networking events...

But overlook one of the most powerful marketing tools available:

A podcast.

Here's why podcasts work so well for MSPs:

🎯 You become the trusted expert.

Instead of telling people you're knowledgeable...

You demonstrate it.

Every episode showcases your expertise, experience, and perspective.

🤝 It creates warm introductions.

Imagine inviting a CEO, business owner, CPA, cybersecurity expert, or technology partner onto your show.

Now you're no longer making a cold sales call.

You're starting a conversation.

📈 One recording becomes months of content.

A single 30-minute podcast can become:

• 10+ LinkedIn posts

• Short video clips

• Email newsletter content

• Blog articles

• Website content

• Social media graphics

One conversation fuels your entire marketing strategy.

🌎 It expands your network.

Every guest brings:

• Their audience

• Their credibility

• Their connections

• Their referrals

Your reach grows with every episode.

💼 Clients buy from people they know.

Prospects who listen to your podcast already understand:

✔ Your personality

✔ Your communication style

✔ Your expertise

✔ Your values

By the time they schedule a meeting...

They already trust you.

The biggest mistake?

Thinking a podcast is about downloads.

It isn't.

It's about relationships.

If one episode leads to a strategic partnership, a new client, or a referral...

It has already paid for itself.

Your microphone isn't just creating content.

It's opening doors that cold outreach never could.

👇 If your MSP had a podcast, who would be your dream guest?

🤝 The Sale Isn't the Finish Line. It's the Beginning.Many businesses spend thousands of dollars attracting a new client....
08/07/2026

🤝 The Sale Isn't the Finish Line. It's the Beginning.

Many businesses spend thousands of dollars attracting a new client...

Marketing generates awareness.

Sales earns the business.

Then...

Silence.

No follow-up.
No strategic conversations.
No plan for growth.

That's where companies leave revenue on the table.

The most profitable businesses understand that customer success is the third stage of the revenue engine.

The Revenue Journey

📣 Marketing
Creates awareness and generates demand.

↓

🤝 Sales
Builds trust and earns the customer's business.

↓

❤️ Customer Success & Relationship Management
Delivers value.
Strengthens the partnership.
Identifies new opportunities.
Creates loyal advocates.

This is where long-term growth happens.

Great account management isn't about trying to "sell more."

It's about asking questions like:

• What challenges are you facing now?
• What's changed since we started working together?
• Where can we help you become more successful?
• What goals are you trying to accomplish next?

When clients see consistent value...

✔ They stay longer.

✔ They purchase additional services.

✔ They introduce you to other businesses.

The best referral isn't one you ask for.

It's one you've earned through exceptional service and consistent results.

Your existing clients are often your most valuable source of future revenue.

Don't stop investing in the relationship after the contract is signed.

Question:

How often do you proactively meet with your clients to discuss their future goals—not just the work you're already doing?

👇 Share your thoughts.

🤝 Marketing Doesn't Close Deals. Sales Doesn't Create Demand.You need both.One of the biggest mistakes businesses make i...
08/05/2026

🤝 Marketing Doesn't Close Deals. Sales Doesn't Create Demand.

You need both.

One of the biggest mistakes businesses make is expecting marketing to do the job of sales—or expecting sales to succeed without marketing.

Here's the difference:

📣 Marketing

Builds awareness
Creates trust
Educates prospects
Generates qualified leads
Keeps your brand top of mind

Marketing gets people interested.

🤝 Sales

Builds relationships
Understands business challenges
Answers objections
Provides solutions
Earns the customer's decision

Sales turns interest into revenue.

Neither is more important than the other.

Think of it this way:

Marketing opens the door.
Sales walks through it.

The highest-performing organizations don't ask,
"Should we invest in marketing or sales?"

They ask,

"How do we align them so every lead has the best chance to become a customer?"

When marketing and sales share the same goals, messaging, and customer journey...

✔ Better quality leads

✔ Higher close rates

✔ Shorter sales cycles

✔ Increased customer retention

That's where sustainable growth happens.

Question for you:

Do your marketing and sales teams work together, or do they operate in separate lanes?

👇 I'd love to hear your thoughts.

🚀 MSP Lead Generation in 2026: What's Actually Working?The MSPs growing the fastest aren't necessarily spending more on ...
08/03/2026

🚀 MSP Lead Generation in 2026: What's Actually Working?

The MSPs growing the fastest aren't necessarily spending more on marketing—they're building trust before they ever make a sales call.

The days of buying massive email lists and hoping for responses are fading. Today's buyers want relationships, expertise, and proof that you understand their business.

Here are a few lead generation strategies producing the best results:

✅ Educational content over sales pitches
Share practical advice through LinkedIn posts, webinars, podcasts, and short videos that solve real business challenges.

✅ Thought leadership on LinkedIn
Consistent posting from company leaders often generates more engagement than company pages alone.

✅ Strategic partnerships
Build referral relationships with CPAs, cybersecurity firms, telecom providers, and other complementary businesses that serve your ideal clients.

✅ Industry events and networking
Whether you're hosting, sponsoring, or attending, face-to-face conversations continue to create high-value opportunities when paired with a strong follow-up strategy.

✅ Video-first marketing
Short videos, client success stories, and behind-the-scenes content help prospects connect with the people behind your business.

✅ AI-powered personalization
Use AI to research prospects, personalize outreach, and automate repetitive tasks—without losing the human touch.

The biggest trend?

Trust is becoming the new competitive advantage.

The MSPs that educate first, build relationships second, and sell last are winning more opportunities and retaining clients longer.

Need help with your lead generation? Contact here: www.innovevent.com

One of the best things about the MSP industry?We're stronger when we support one another.The best ideas, partnerships, a...
07/31/2026

One of the best things about the MSP industry?

We're stronger when we support one another.

The best ideas, partnerships, and opportunities often begin with a simple conversation.

Whether you're attending an event, meeting someone for coffee, or connecting online, every relationship you build strengthens our community.

Because success isn't just about growing your business.

It's about helping others grow, too.

💬 Who's someone in the MSP community that's made a positive impact on your journey? Give them a shout-out in the comments!

🚀 Tomorrow, it begins.Millionaire Mastermind 2026 is almost here, and I couldn't be more excited to join an incredible l...
07/29/2026

🚀 Tomorrow, it begins.

Millionaire Mastermind 2026 is almost here, and I couldn't be more excited to join an incredible lineup of business leaders, innovators, and MSP experts in Omaha, Nebraska.

I'll be sharing what's working right now in:
✅ Marketing for MSPs
✅ Events that generate real opportunities
✅ Lead generation strategies that create meaningful business growth

If you're ready to leave with practical ideas you can put into action immediately, this is where you need to be.

📍 Omaha, Nebraska
📅 July 30–31

There's still time to join us—we'd love to see you there!

👉 Register today: https://lnkd.in/euiHN_PS

🍩 What if your next client started with a box of donuts?Lead generation doesn't always begin with cold calls or expensiv...
07/28/2026

🍩 What if your next client started with a box of donuts?

Lead generation doesn't always begin with cold calls or expensive ads.

Sometimes it starts with a simple conversation.

That's why Michael Bakiac of Iceberg Cyber and Amy Slater of Innovative Events are teaming up to show MSPs how to create more opportunities through the proven Donut Run strategy.

Michael will share how to confidently open doors and start conversations with local businesses.

Amy will show you how to build on those connections with relationship-driven marketing that keeps your MSP top of mind and turns conversations into clients.

🍩 More conversations.
🤝 Stronger relationships.
📈 More qualified clients.

Because growing your MSP isn't about selling harder, it's about connecting smarter.

Address

Broomfield, CO
80021

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17205880830

Website

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