Typebird

Typebird Designed with purpose. Built to last. From logo to launch. Branding • Websites • Illustration Brand Designer

09/02/2026

This month we are talking about package design, and it is a big topic. We’ve got a couple of blogs coming and a free printable worksheet to help you narrow down your thoughts.

Stay tuned!

TYPEFACE ≠ FONTA typeface is the design.
A font is a specific version of that design.Think Georgia.
Georgia is the typef...
09/01/2026

TYPEFACE ≠ FONT
A typeface is the design.
A font is a specific version of that design.

Think Georgia.
Georgia is the typeface.
Georgia Bold is a font.

ONE TYPEFACE.
MANY FONTS.
Georgia Regular
Georgia Bold
Georgia Italic
Georgia Bold Italic
Same typeface.
Different fonts.

THINK OF IT LIKE A FAMILY.
The typeface is the family.
The fonts are the individual members.
Different styles.
Same design DNA.

SO… WHAT DO DESIGNERS MEAN?
When someone says,
“I love that font!”
They probably mean
“I love that typeface.”
We promise not to correct you at parties.

Mood board Monday!WHY A MOOD BOARD?Before I start designing, I need to know what feels right.A mood board helps us explo...
08/31/2026

Mood board Monday!

WHY A MOOD BOARD?
Before I start designing, I need to know what feels right.
A mood board helps us explore the visual direction first:
color, typography, imagery, texture, style and overall aesthetic.

It gives us something to react to before we start building the brand.

IT’S NOT JUST PRETTY PICTURES.
A mood board helps me see what you’re drawn to before I start designing.
Colors. Fonts. Images. Textures. Style.

It’s a way to get on the same visual page before we make anything official.

FIRST, WE FIND THE FEEL.
A logo doesn’t exist in a vacuum.
Before I design, I want to understand the visual world your brand should live in.

That’s what the mood board is for.

YES, THERE IS A METHOD TO THIS.
A mood board helps us figure out the vibe before we commit to the visuals.

What feels right.
What doesn’t.
What keeps catching your eye.
Then I turn all of that into a brand that actually feels like you.

When you pick up a package off the shelf at the store or farmers market, especially something you’ve never tried before,...
08/28/2026

When you pick up a package off the shelf at the store or farmers market, especially something you’ve never tried before, and find yourself drawn to it.

Just know there is usually a little bit of this happening behind the scenes. 😂

Guidelines, measurements, grids, tiny adjustments, moving things 2mm to the left and then immediately changing your mind. Package design can have you seeing lines for days.

It may look like a crime scene, but there is always a method to the madness.

And honestly, it makes such a difference when the client cares about the details too. This particular client is creative herself and puts so much thought into her product, so we get to be a little obsessive about how it all comes together.

Because when someone picks that package up for the first time and thinks, ooh, I like this!

That didn’t happen by accident.

This is the way I will always remember her.
08/26/2026

This is the way I will always remember her.

Your brand doesn’t stop at your logo.Your colors, type, signage, displays, packaging, furniture and even the little deta...
08/25/2026

Your brand doesn’t stop at your logo.

Your colors, type, signage, displays, packaging, furniture and even the little details can all help make your space feel unmistakably you.

If your brand feels great on screen but your physical space feels disconnected, it might be time to bring the two together.

How to make your space feel more like your brand →

One of the best things about Georgia is old signs with good design, like the Altamaha Apiaries.The hand-painted letterin...
08/21/2026

One of the best things about Georgia is old signs with good design, like the Altamaha Apiaries.

The hand-painted lettering, the faded paint, the way it was designed to fit the building. No digital files, no perfect reproduction. Just someone doing really good work by hand.

I can’t help but wonder how many photographs this building has appeared in over the years.

I’ve always hoped someone would bring it back to life. Until then, I’ll keep taking pictures of it.

What if you didn’t have to figure out what to post every week?That’s where your Content Compass comes in.
It gives you c...
08/20/2026

What if you didn’t have to figure out what to post every week?

That’s where your Content Compass comes in.
It gives you clear content directions based on your brand, your expertise and what your audience needs to hear.

Stop reinventing your content every week.
Know what you want to say, why it matters and where it fits within your brand.

08/17/2026

I finally got rid of that light fixture of doom and all of those holes in the walls from rearranging art in my home office😬not sure who did that lol.

There was a lot of furniture to move home last year from the downtown design studio, and it seemed like it never found its home. I finally feel like the space is back to its old self again.

When DIY Branding Stops Working: Knowing When It’s Time to Bring in a DesignerDIY branding can be a smart place to start...
08/12/2026

When DIY Branding Stops Working: Knowing When It’s Time to Bring in a Designer

DIY branding can be a smart place to start. But at some point, inconsistent visuals, unclear messaging and a brand that no longer reflects your business can start holding you back. Learn the signs that it may be time to bring in a professional designer and build a brand that can grow with your business.

Click the link in bio to learn more.

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