Cypress North

06/03/2026

Cypress North is celebrating 16 years! Greg and Matt founded Cypress North back in 2010, and we’re so proud of the growth we’ve had throughout the years.

What started as a small group of marketers and developers has developed into a team of over 40 marketers, data analysts, software engineers, and designers that help cater to our clients' needs.

Thank you to everyone who has played a role in our growth as a company over the years, from our team, past and present, our clients, and our industry peers! We wouldn't be here without all of your support, belief, and guidance.

05/28/2026

We’re so excited to send part of our team to Search Engine Land's next week!

Our Director of Ecommerce, Maggie Humphrey, is presenting on how to drive ecommerce growth in Google Ads with leveraging both PMax and Standard Shopping, and Head of Performance & Innovation, Greg Finn, is moderating, participating in panels, and will do the “It’s New” podcast live.

SMX Advanced runs June 3 - June 5 in Boston, and follow along with our team who's heading to the conference!

We hope to see you there!
👉https://events.searchengineland.com/smx-advanced-2026/?ref=cypress

05/14/2026

Is your CRM secretly costing you? Your CRM should be configured to support your team. If it isn’t, you may be dealing with steep costs that won’t show up on your subscription invoice.

CRM Strategist Brooke Hastings breaks down just how much the wrong system or setup can cost you, from license waste to lost revenue.

And not sure whether your CRM is working for you? Brooke gets into some of the red flags to look out for in her full blog.

Read her insights:

CRMs are an investment, and the wrong system or setup can be extremely costly. Learn more about the hidden costs of a platform that doesn’t fit your team.

05/06/2026

We’re thrilled to officially introduce a new member of our team, Digital Marketing Coordinator Olivia Degaetano!

Olivia brings nearly two years of professional experience and now helps our clients with their organic and paid efforts. She assists in reviewing performance data in order to develop actionable insights.

This also marks a milestone for our agency. Olivia's addition means our team has now grown to 40 performance-based marketers, developers, data analysts, and designers. We're so proud of this ongoing growth and are grateful to our hardworking team!

04/22/2026

Pinterest is often overlooked as just another social media site, but it’s actually a great tool to have in your ecommerce marketing belt. That’s because many consumers use it as a search engine – with 36% going to Pinterest instead of Google for their searches.

Swipe through the carousel below to see Digital Marketing Associate Gracie Miller's breakdown of:
- Pinterest's role in the buyer's journey
- The power of Pinterest Performance+ (with some actual results one of our clients saw!)
- And More!

Read Gracie’s Blog:

Pinterest is often overlooked as a marketing tool, but it can help you increase revenue and gain new customers. Here's why it should be part of your ecommerce strategy.

04/15/2026

Ads have been rolling out to ChatGPT, which means questions have been rolling IN about how they work and when they’ll be available to brands.

Director of Lead Gen Christine Zirnheld answered some of the most frequently asked questions about ChatGPT ads in this month’s Cypress North newsletter, including:

- Who has access to ChatGPT ads
- When ads are showing
- Why this is a game-changer for advertisers
- And more!

We’ve linked the full video in the comments ⬇️

03/23/2026

Greg and Shep are back in the Top 50!

PPCSurvey.com just published its 2026 list of the Top 50 Most Influential PPC Experts, and we're so proud of Greg Finn and Christine Zirnheld for once again being recognized!
https://www.ppcsurvey.com/top-50-most-influential-ppc-experts-2026

03/19/2026

Overlapping click attribution windows between ad platforms can inflate your channel performance. Ever wonder how shortening your Google Ads attribution window might impact your performance?

Director of Ecommerce Maggie Humphrey broke down how changing one client's attribution from a 30-day to a 7-day window improved ROAS by 62% and more in her latest article for Search Engine Land.

Read Maggie’s article: https://searchengineland.com/30-day-vs-7-day-attribution-google-ads-471852

03/13/2026

We’re excited to announce two well-deserved promotions: Callie Kessler to Senior Digital Marketing Strategist and Chiara Figer to Digital Marketing Associate.

Callie leads ad strategy for several of our ecommerce clients & Chiara helps clients by supporting paid efforts across both lead gen and ecommerce.

We’re so proud of all the great work that they do!

03/11/2026

Cypress North is heading to Boston! Director of Ecommerce Maggie Humphrey will take the stage at Search Engine Land’s conference to share her expertise on how to use Google Ads for ecommerce growth, utilizing PMax, standard shopping, and tactics.

SMX Advanced runs June 3-5 at the Westin Boston Seaport. You can get your tickets here: https://events.searchengineland.com/smx-advanced-2026/?ref=cypress