Stride Creative Group

03/25/2026

What makes a brand strong?

In our latest blog, we break down the 6 core components of a strong brand—and why each one matters more than ever in today’s crowded marketplace.

If you’re building, refining, or rethinking your brand, this is a must-read.

Strong brands aren’t built on aesthetics or slogans alone. Like a set of gears, they are cohesive systems composed of well-defined brand components. A brand with a strong set of core components is easier to understand, easier to remember, and easier to trust. A brand with components out of alignme...

03/18/2026

Let's talk logos: The good, the bad, and the confusing.

Here's how to create a great logo (and what to avoid!) 👇

Let's talk about logos: The good, the bad, and the confusing. A logo is one of the most visible elements of a brand—but also one of the most misunderstood. After more than two decades of designing them, we’ve seen countless perspectives on what a logo should be—and most of them involve trying ...

03/17/2026

Thinking about a rebrand for your business? Before you dive in, there are a few things to think about.

A new logo is just the tip of the iceberg. From budgeting the full rollout to deciding whether you need a complete rebrand (or just a refresh), our latest blog post can help you in your brand journey.

Read it before you make any big moves. 👇

Ready to give your brand a fresh start? A change in branding can be an exciting opportunity to realign your organization's identity with where it is headed. Here's what to keep in mind to make it a success: Rebranding Consideration #1 Budget Beyond the Logo A logo change is just the beginning. A sig...

03/05/2026

We're excited to share our latest project: a full rebrand and new website for HFM Wealth Management in West Hartford, CT. From logo and brand identity to photography, copywriting, and web design, we built HFM a polished digital presence that reflects the confidence and clarity their clients deserve.

See the new brand in action 👉 hfmonline.com

Read more about the project: https://stridecreative.com/building-trust-with-a-financial-brand-and-website/

We're thrilled to announce the launch of a brand new website for HFM Wealth Management, a financial advisory firm in West Hartford, CT dedicated to helping clients navigate their financial futures with clarity and confidence. HFM came to Stride with a comprehensive rebrand in mind, and we delivered....

01/26/2026

Sharing our love for Burlington Trolley Tours and Events! Perfect for a local adventure anytime of year! ❄️❤️

Our customers say it best!

❤️

01/11/2026

Getting thru winter in VT = getting out! ❄️

Winter hiking is one way we’re enjoying the season. How about you?

12/23/2025

Now’s the time to try Google Ads! Google is offering new advertisers a $500 credit when spent within the first 60 days—essentially doubling your initial investment.

When managed effectively, Google Ads really work. Here at Stride, we maximize Google Ads performance, from campaign strategy and expert setup to ongoing optimization. We ensure you're investing every dollar wisely and getting results that matter.

Ready to give that $500 bonus a try? 📞 Contact us today or visit https://stridecreative.com/marketing-capabilities/google-advertising for more info.

12/23/2025

'Tis the season for new signage! ✨

There's nothing like stunning exterior signage to welcome visitors in style. We partnered with Green Mountain Floral Supply to create a sophisticated look that perfectly complements their space—featuring elegant silver metallic lettering that beautifully contrasts with the dark gray tones of their building. The result? A polished, professional presence that makes a lasting first impression.

12/22/2025

Our latest website project for Green Mountain Fireside Specialties is 🔥! Read about it in our latest news post.

We're excited to announce the launch of a new website and branding for Green Mountain Fireside Specialties, Vermont's premier destination for hearth products and outdoor living solutions in Okemo Valley, Vermont. With locations in Ludlow and their newly opened Proctorsville showroom, GMFS serves cus...

12/19/2025

These cookies don’t come with data tracking—just 100% holiday cheer. 🍪 Season’s greetings from all of us at Stride!

12/15/2025

It’s getting exciting! 🏢🎉 The beautiful Bank Street Apartments are taking shape in the new Burlington Square building, and we’re thrilled to see the first of our logo designs for this project literally set in stone. This long-awaited project is a vital boost for Burlington - with gorgeous interiors and the absolute best views in the city! 🌅

12/15/2025

Spotted at REI in Williston! If you're looking for a unique and local stocking stuffer this holiday season, our friends and clients at Unified Dog Treats have you covered. 🐾