MX

06/18/2026

🎙️We’re tuned in and waiting for the June 25th B2B Marketing Awards Winners Report.

We've been shortlisted for “Best Use of Content” at the Elevation Awards covering the best B2B marketing in the United States.

Project Management Institute's Projectified® has done what most B2B content programs can't: sustain ~eight years of compounding growth. The podcast has evolved into a storytelling-first experience built on peer-driven conversations with global guests.

2.5M cumulative downloads. Listeners in 244+ countries and territories. A 748% increase in new Spotify audience in 2025. Growth everyone can be proud of. Check it out 🎧https://hubs.la/Q04lZczk0

06/18/2026

We've been shortlisted for “Best Use of Media” at the B2B Marketing Elevation Awards for Okta “It’s Possible” campaign.

Outspent 29:1 by the competition, Okta took a different angle to jump to #1 in unaided brand awareness. The "It's Possible" campaign replaced fear-based cybersecurity messaging with optimism, and placed it everywhere enterprise leaders actually pay attention.

The result was double the qualified leads and increased pipeline. It’s also won an Effie and has rewritten the game for how to drive growth when you're outspent, but never outsmarted.

06/11/2026

B2B marketing just had its Effie moment — and MX had a little something to do with it.

While most Effie glory goes to B2C, Okta and MX showed that B2B can take home the hardware. Okta's silver win reveals how challenger B2B brands can punch above their weight, and celebrate not only beating out tech giants that previously claimed the space, but B2C, too.

Read about it on The Drum: https://hubs.la/Q04l8b350

06/05/2026

Packing a major punch at . Strategy, sharp data and smart media can beat any giant. The key is to fight asymmetrically and strike surgically. The Okta "It’s Possible" campaign took down a 29:1 Microsoft spend to claim #1 in unaided brand awareness.

Thanks Anca Rhone and Mimi Chakravorti for sharing "The David Code" this week and to all who came out to the session, covering the MX playbook on how to win in B2B against Goliaths with greater spend.

Thanks to ANA for hosting an impactful Masters of B2B Conference, in our hometown.

06/05/2026

The Projectified podcast from the Project Management Institute (PMI) took home the Bronze in Best Podcast at the Association of National Advertisers’ 2026 B2 Awards gala in Chicago last night.

Year after year, the Projectified podcast has been an industry leader and award winner. The goal has always been simple: bypass the jargon and lecture-style content to deliver immersive, storytelling-first conversations. In it, the PMI team dives into real-world challenges with a diverse roster of global practitioners from organizations like Google, WWF, and The LEGO Group. Together, the podcast and content teams show how project management drives the world's most impactful work.

Congratulations to our entire agency team and everyone at PMI! And, of course, to the listeners who keep tuning in for the smartest conversation in the room.

Special thanks to: Deborah Walker | Autumn Granza | Rachael Heintz | Hannah LaBelle | John Gallagher | Charles Moore | Phil Arnold | Kyrsten Benoit | Kimberly Stotlar | Steve Hendershot

🎧 Join the millions listening to on Apple Podcasts, Spotify, and YouTube. https://hubs.la/Q04kjNFK0

06/04/2026

Best B2B Marketing Agencies in the US: We’re so pleased to be on this list!

MX is one of the nation’s largest B2B agencies, one of the few independents, and the only one to be listed among the top 10 since this report’s inception.

MX is also called out for its expertise in:
- Brand building
- Demand generation
- Content marketing and thought leadership

As our CEO Tony Riley notes in this report, succeeding in today’s complex environment requires understanding business models, markets, and how complex forces shape buyer behavior and then designing solutions specifically for those realities.

When marketing moves beyond messaging and into solving real business problems, the work shifts from campaigns to solutions and from visibility to value creation. That's what we're here to do.

https://hubs.la/Q04k9jXW0

Strategy

Whether you're after content, SEO, or digital marketing services, we have broken down the top 25 B2B marketing agencies in the US.

06/04/2026

Need help outsmarting your Goliath? At the ANA Masters of Marketing Conference this week, we’re excited to share what we’re calling “The David Code.”

Most marketers are outspent and fighting unfair battles. We’re sharing a proven playbook on how to punch above your weight with sharp data, strategy, and brave creativity. Plus, get an inside look at our recent Effie Award–winning Okta campaign, which beat a 29:1 Microsoft spend to hit #1 in unaided brand awareness.

Put this Friday morning session on your agenda. Grab some coffee and fill your pipeline. See you there!

🗓️ Friday, June 5, Grand Ballroom 3
🍽️ 7:30 a.m. – Breakfast, sponsored by MX
🏹 8:00 a.m. – Breakfast session, THE DAVID CODE: How Outspent B2B Brands Can Outthink, Outlook, and Outperform Goliaths

05/31/2026

In good company!

At MX, we’re still celebrating a big win at last week’s 2026 Effie Awards gala for advertising effectiveness!

MX and Okta won a SILVER EFFIE in the “David & Goliath” category for a campaign called “It’s Possible” that helped the cybersecurity company cut through a market dominated by giants and fear-based messaging.

It may be the first time a pure-play B2B agency has won a U.S. Effie. This award is a signal that B2B work can compete at the highest levels of marketing effectiveness.

We are beyond thrilled and extremely honored to be among the brands and agencies recognized last week. Congrats to our amazing team and the other winners! https://hubs.la/Q04jrg580

05/28/2026

Wonderful news! Last night at the 2026 Effie Awards Gala in NYC, our team at MX, our partners Gregory Welteroth Advertising, and our clients from Okta took home a SILVER EFFIE for our work with on Okta’s “It’s Possible” campaign.

In cybersecurity, a market dominated by tech giants and fear-based messaging, we proved that excellent strategy and great creativity can cut through the noise and drive massive market effectiveness. We were the only B2B agency to take home an award and we might be the only pure-play B2B agency with an EFFIE on the shelf.

Huge congratulations to the incredible teams who made this B2B work shine so bright!

05/19/2026

An Effie?! It’s possible. 😊

Next week, MX and Okta will receive an Effie Award for advertising effectiveness. We’re honored to be recognized alongside incredible company.

Why did an identity and access management brand win in the “David & Goliath” category?

Because in a cybersecurity market crowded with giants and fear-based messaging, Okta’s “It’s Possible” campaign took a different approach. Instead of leaning into ominous warnings, Okta shifted the conversation from protection to possibility, from jargon to humanity, from fear to freedom.

And did it without the budgets of the category’s biggest players.

Okta proved that great B2B marketing isn’t about having the biggest budget. It’s about pairing the right strategy with the right media to create outsized impact.