09/01/2026
🚨 Stop the old playbook: set a budget and blanket the market.
Today, real-time signals can show us where buying intent is forming.
𝗡𝗲𝘄 𝗺𝗼𝗱𝗲𝗹: 𝗦𝗶𝗴𝗻𝗮𝗹 𝗳𝗶𝗿𝘀𝘁. 𝗦𝗽𝗲𝗻𝗱 𝘀𝗲𝗰𝗼𝗻𝗱. 🟢
Use intent data to focus paid media, outreach, calls, and mailers on people already showing interest.
For one roofing client, this helped reduce 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗹𝗲𝗮𝗱 𝗰𝗼𝘀𝘁𝘀 𝗯𝘆 𝟰𝟬% 𝗶𝗻 𝟯𝟬 𝗱𝗮𝘆𝘀.
When you’re paying to reach people, spend more time in front of those already signaling demand.