MacPaw

MacPaw We help 30 million macOS/iOS users empower themselves with technology. Humans behind CleanMyMac and Setapp.

08/28/2026

The hardest part of building an app isn't the code. It's everything around it.

At Flip the Script, our WWDC event, the Setapp team hosted a workshop that walks through the whole journey: researching your niche and competitors, validating the idea with user interviews, building your "quick win," and shipping it to a paying audience, first dollar included.

Featuring insights from MacPaw team members: Vadym Muraviov, Maria Polishchuk, and Pavlo Haidamak from MacPaw.

Watch the full workshop → link in the comments.

08/27/2026

Coding is no longer the bottleneck? 👨‍💻
At Spotify, AI coding tools helped drive a 76% jump in pull requests. Code gets written faster, but reviewing it, designing systems, and deciding what’s worth shipping still takes time.
So AI hasn’t removed the bottleneck — it’s moved it.
We break down the numbers, Apple’s hardware shift, and our full monthly news roundup in the latest episode of MainNews.

Watch the the full episode on YouTube — link in comment below👇🏼

Our AI&Research team just wrapped its own summer school — second year running, and officially a ritual now.The concept: ...
08/27/2026

Our AI&Research team just wrapped its own summer school — second year running, and officially a ritual now.

The concept: no external trainers. The people building Elix and Mnemos turn what they've learned into lectures and workshops for each other, because in a field that changes monthly, that's the fastest way to keep everyone at the frontier.

This year: 35 participants (double from the last year's), 16 speakers, with ~90% taught in-house — plus a guest talk from Maxime Labonne, Head of Post-Training at Liquid AI, our model partner, on how Liquid designs edge models.

And the first research hacka-maca-thon! One day per team to pose a real research question, test it, and defend the evidence.

Between lectures: sunrise body practice, a perfume workshop, BBQ, a team quiz, and one flawlessly executed unplanned forest fire evacuation (10/10, no notes).

Some of these lectures might go public — if that's something you'd watch, tell us in the comments 👀

08/26/2026

Even a single match takes more than one thing.

Elina Svitolina and Gael Monfils Tennis knew what to pack for each other. You don't
always have to.

Setapp by MacPaw puts hundreds of Mac apps into one subscription
— so whatever comes next, you're already equipped.

No scrambling for the right tool at the wrong moment.
Just open the bag and play.

We're heading to WeAreDevelopers World Congress this year — one of the biggest developer events in the world.Setapp by M...
08/25/2026

We're heading to WeAreDevelopers World Congress this year — one of the biggest developer events in the world.

Setapp by MacPaw is where Mac and iOS developers grow their apps — and we can't wait to spend three days talking to the people actually shaping what comes next.

Find us at Booth 501 for drinks, frisbees, and good conversation 👋

In 1991, a blue-and-yellow flag was sewn in secret — at a time when raising it could cost you your freedom.On August 24,...
08/24/2026

In 1991, a blue-and-yellow flag was sewn in secret — at a time when raising it could cost you your freedom.

On August 24, a hundred thousand people held it outside Ukraine's parliament, demanding independence. That evening, the demand was met: Ukraine declared independence — and the flag that had waited for this day in hiding was carried into the parliament hall.

The one in our hands is its exact copy — same proportions, same colors as the flag sewn in secret 35 years ago. What it stands for, we've been holding ever since.

We grew up together with this country, and we keep building in it and for it — even as independence has to be defended every single day.

Happy Independence Day, Ukraine 🇺🇦

We recorded this episode of the Small Team Big Scale podcast with Ron Schmelzer as Black Hat USA 2026 was shutting its d...
08/17/2026

We recorded this episode of the Small Team Big Scale podcast with Ron Schmelzer as Black Hat USA 2026 was shutting its doors for the day — a fitting final note for the event.

The conversation was worth the sprint 🏃

Vira Tkachenko, MacPaw's CTIO, talks about the company's path from a Kyiv dorm room in 2008 to ~500 people and 15 products without raising a single round of VC funding, and why it now puts its resources into AI tokens rather than growing headcount, keeping the team flat while scaling output.

Thanks to Ron Schmelzer for the conversation!

Listen to the full episode → link in the comments.

08/15/2026

Before every match, there’s a moment. The noise fades, the mind sharpens, the clutter clears.

Elina Svitolina doesn’t just train her body — she trains her focus.
And Gaël knows exactly when to say nothing, and when one glance is enough.

That’s the teamwork you never see on court.
CleanMyMac works the same way. Clears what’s slowing you down, quietly, in the background.
So when it matters most — your mind, your Mac, your game — everything is ready.

Clear the clutter. Find your focus 🎾✨
Try CleanMyMac: https://macpaw.com/cleanmymac

AI was supposed to save time. Instead, a lot of people got a second job: double-checking its answers, rewriting its prom...
08/13/2026

AI was supposed to save time. Instead, a lot of people got a second job: double-checking its answers, rewriting its prompts, catching its confident mistakes.

Daniel Jaenicke, Director of B2B Product Strategy at Leebry by MacPaw, wants to bring this conversation to SXSW 2027. And here's how SXSW works: the public votes on which sessions make it. Your vote (takes a minute) decides if this one does.

Vote by August 23 → https://participate.sxsw.com/flow/sxsw/sxsw27/community-voting-sxsw/page/community-voting/session/1784127531904001aLLd

08/11/2026

Ai4 2026, Vegas — done!

Vira Tkachenko took on the question most teams are quietly stuck on: how do you actually scale agentic AI? Guardrails, orchestration, the build-vs-buy tradeoffs — the conversation the industry needs to have.

Off stage, Booth #1547 kept us busy all week. We put Eney, Setapp, and Leebry in people's hands — and the questions came back sharp, curious, exactly what you want from a room like that.

Some conferences remind you why you build things. This was one of them.

Until next time, Vegas 🎰

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