MacPaw

MacPaw We help 30 million macOS/iOS users empower themselves with technology. Humans behind CleanMyMac and Setapp.

Most AI strategies follow the same pattern: leadership selects tools, runs a training session, launches a pilot. Six mon...
06/12/2026

Most AI strategies follow the same pattern: leadership selects tools, runs a training session, launches a pilot. Six months later, adoption is uneven and most people are still doing things the old way.

Earlier this year, we paused the entire company for two weeks — 500+ people across every team — and gave them one task: find something repetitive in your work and build an agent to handle it.

Some of the most impactful results came from legal, HR, and content — not engineering. And the biggest shift wasn't in efficiency. It was in how people think about AI.

MacPaw CEO Oleksandr Kosovan wrote the full breakdown in Entrepreneur → link in the comments.

06/11/2026

Apple showed a lot at WWDC. The harder questions came after.

MacPaw's CEO, CPO, Director of AI & Research, and CMO sat down with MacVoices host Chuck Joiner to work through what the keynote actually means — for developers, for users, and for the future of software on Apple platforms.

Full conversation → link in the comments.

Day 2 started with the keynote watch party — and the room had opinions.Chuck Joiner of MacVoices and Holden Satterwhit...
06/10/2026

Day 2 started with the keynote watch party — and the room had opinions.

Chuck Joiner of MacVoices and Holden Satterwhite, Appleosophy joined us right after to unpack what Apple actually announced, in a panel with MacPaw's Founder & CEO Oleksandr Kosovan and Director of AI and Research, Sergii Kryvoblotskyi.

Of course, Eney has been brought up many times in discussing Siri and the new Apple agentic AI updates 🕺

Then the Setapp by MacPaw team took the floor. First: a workshop on vibe-coding viable products — the kind of session where people stop taking notes and start opening their laptops.

Then a showcase walking developers through what creating and distributing apps on Setapp actually looks like in practice.

Two days. A lot of building talk. Even more to think about on the flight home. Bay Area, hope you’ll miss us — because we will 🫶🏻

Thanks to everyone who showed up, asked hard questions, and made Flip the Script worth running 🎬

In collaboration with AGI House and Catalyst Bay

Apple had a lot to say at the WWDC 2026 keynote. Not everyone on the MacPaw team is equally convinced.We collected react...
06/09/2026

Apple had a lot to say at the WWDC 2026 keynote. Not everyone on the MacPaw team is equally convinced.

We collected reactions from engineers, designers, researchers, and product people across MacPaw: what impressed them, what they're watching closely, and where they still have doubts.

From Siri's long-awaited LLM upgrade to the foldable iPhone signal hiding in the dev tools.

Swipe through for the full breakdown.

Day 1 of Flip the Script brought everything we hoped for — talk, sharp sessions, and a room full of people serious about...
06/08/2026

Day 1 of Flip the Script brought everything we hoped for — talk, sharp sessions, and a room full of people serious about building what’s next.

The conversations around AI-first products and app distribution didn’t just scratch the surface; they went deep, and that’s exactly the point.

It’s one thing to know what’s possible but another — to be in the same room with the people figuring out how to actually build it.

Day 1 delivered.
Day 2, let’s go. 🚀

At 10 AM, we’ll finish up the breakfast and start the watch party — followed by the keynote discussion with Chuck Joiner of MacVoices 🗣️

Then, the Setapp by MacPaw team is doing 2 workshops: on vibe-coding viable products at 1:30, and a get-together showcasing what developers can expect with Setapp at 4 PM.

RSVP via the link 🔗

https://luma.com/flipthescript26

See you tomorrow at AGI House 💪

Produced by Catalyst Bay.

06/08/2026

With Setapp as your distribution and monetization partner, independent developers and small teams can focus on what you’re good at – building great software.

Become a part of Setapp and join hundreds of curated apps for macOS, now with a built-in AI Gateway for unified access to most popular AI models 🤖

🔗 setapp.com/developers

🍏 The biggest Apple event of the year deserves a better watch party than sitting alone with 47 tabs open.Join the WWDC 2...
06/06/2026

🍏 The biggest Apple event of the year deserves a better watch party than sitting alone with 47 tabs open.

Join the WWDC 2026 Discord Watch Party by MacPaw on June 8 at 8 PM EEST, featuring special guest Aaron Zollo — YouTuber and trusted voice in the Apple community.

We’ll watch the keynote together, react live, discuss the announcements, and unpack what they actually mean for users, developers, and the future of the Apple ecosystem.

Participants will also have a chance to win a MacBook, MacPaw merch, and products during the event.
Bring your predictions, hot takes, and keynote bingo cards.

🔗 Link in the comments.

06/05/2026

A full day in Cambridge for Boston Tech Week — and the conversations went deep.

We dug into scaling and monetizing apps, what AI adoption really looks like once you drop the buzzwords, and the tradeoffs of hybrid AI — cloud vs. on-device — straight from building Eney, our on-device assistant for Mac.
Honest talk about where the tech is actually headed.

Thanks for the great conversations, Cambridge 🙌

MacPaw made the Top 30 Inspiring Workplaces in Europe for 2026.The award recognises companies where culture isn't just a...
06/03/2026

MacPaw made the Top 30 Inspiring Workplaces in Europe for 2026.

The award recognises companies where culture isn't just a slide deck — evaluated on trust, purpose, leadership, and real employee experience by an independent panel of judges.

This one belongs to everyone on the team 🫰

Boston Tech Week wrapped — and MacPaw had a full day in Cambridge 🐾Three back-to-back events: 💭a morning workshop on sca...
05/29/2026

Boston Tech Week wrapped — and MacPaw had a full day in Cambridge 🐾

Three back-to-back events:
💭a morning workshop on scaling and monetizing apps (with speakers from Setapp, ByDesign, and the indie dev world),
💭an afternoon panel on what AI adoption actually looks like once you cut through the hype,
💭and an evening conversation on hybrid AI — cloud vs. on-device, and the real tradeoffs we hit building Eney, our on-device AI assistant for Mac.

Thanks to everyone who showed up, asked hard questions, and kept the conversations going long after the sessions ended 🙌

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Cambridge, MA

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