09/01/2026
Recently, one of my best-performing posts was an airplane meme.
Not the posts I strategically wrote about the latest website trends, or the one where I carefully explained social media strategy.
A meme of airplanes. With a joke about forgetting email attachments.
And while I’d like to pretend there was a grand plan behind it, there wasn’t. It was simply something I thought was funny, and I decided to share it on a Friday as we headed into the weekend.
And yet, I think the reaction does tell more of a story than simply being funny.
When I scroll my own feed, the posts I actually stop for aren't always the most polished or trying to sell something. They're the ones I can relate to or the ones that simply put a smile on my face.
Those posts aren't trying to get anything from me, but by simply being yourself, you are growing the relationship and trust of your audience.
That's why when I started growing my online presence, I gave myself permission to just be me.
To post fun memes.
To share things about my faith.
To talk about whatever I'm finding fun that week.
Now, sure, the business stuff is important too. But it was just never going to be the whole story.
So post the meme, vacation photo, or things that you’re passionate about outside work.
It might get more of a reaction than you think.
