05/29/2026
The dispute between Patagonia and Pattie Gonia ( ) is a *s t r e s s f u l* reminder your brand name and design are legal.
We have seen lots of small businesses building “brands” by picking a name, making a logo on Canva, and launching without checking what already exists. And we get it, it is expensive to hire professionals for this. But unfortunately, that’s how you end up with trademark issues and lot's of wasted money.
If you’re building a real business that you hope to see grow, don't DIY it. Rely on professional branding, identity strategy, and trademark review from the get go!!
It is horrible to see going up against a corporate giant like , but it also highlights how powerful, creative, and impactful her work has been in building such a strong and recognizable voice.
We do this work and so do so many other creatives. Send us a DM and we can give you some direction.