08/21/2026
Dr. Shawn Rice opened Rice Orthodontics in Paducah, Kentucky about 25 years ago, straight out of school, just him and his wife. He spent the first eighteen and a half years in a professional building attached to a strip mall. The practice grew, but never the way he wanted, and he had not run real marketing in a decade.
In 2019 he built a new office. The rule of thumb is that a move buys you twenty percent. He got thirty.
Then he started marketing with us. The offer was a free initial exam, which every orthodontist in the country already gives away. He grew another thirty percent on it. Then his production grew 101 percent in nine months.
Here is his explanation, not mine: "I've seen other people, they may have had the same offer, but they didn't get the same results."
The offer was never the variable. Who sees it is the variable, and whether the practice behind it converts what comes through the door.
Dr. Kristen Knecht opened her startup six weeks before COVID shut everything down. She held off on marketing because she was worried about overhead, which is the right instinct and also the reason she sat at eight to ten starts a month. She brought us in six months in. The first month we ran ads she did twenty starts. She averages twenty five to thirty now, and she quit her corporate job inside a year.
Dr. Carter Thomas was on pace for $4.5M when his pacing shifted hard enough to point at $9.5M. Pacing is a projection until the year closes. He closed it there, and he is pacing $16M now.
All three are still in the same towns, with the same competitors they had before. What changed is that they stopped guessing at the four things that decide a year: who the ads reach, what happens when the phone rings, whether the consult converts or just ends politely, and whether a patient who loves her result is ever asked for a referral.
Most practices are not short on demand. They are short on a system to capture it.
If you want to know where yours is leaking, book a call at https://hip.agency
