Ezoic

12/12/2025

Ready to make more with less? Earn more ad revenue with fewer, better-placed ads and optimized layouts:

With better, more optimized ads, Ezoic is able to increase your EPMV – the metric that matters most when valuing web traffic and earnings. But how and why? The secret is helping Ezoic publishers get their ad rates through the roof, while decreasing the amount of ads your audience will see. What...

12/10/2025

If sites aren’t using first-party data they should learn how to use this data on their sites.

12/08/2025

Mergers and acquisitions in the media remain robust; driven by the desire to capture a dwindling rare and valuable resource… 1st-party data.

12/06/2025

What's the best traffic source for ad revenue? Discover the top performers by niche in the latest post:

The Best Traffic Source for Ad Revenue In 2015, there were 3.17 billion internet users, that’s just under half of the entire world’s population. Year after year, people are continuing to plug in, and make the online world part of their everyday lives. According to the 2015 Strategy Analytics ...

12/04/2025

Writing longer articles? Data shows video and multimedia can double your chances in search rankings. Learn more:

Incorporating video into your articles is valuable because it enhances user engagement, reduces bounce rates, and increases readers' time on site. But as search results and modern SEO evolve, video's benefits extend far beyond enhancing website content.

12/02/2025

AI isn’t just hype—it’s the tool powering smarter, higher-ranking content. See how publishers are leveraging generative AI to adapt to algorithm changes:

In the digital age, content is king, but not just any content—quality, engaging, and SEO-optimized content. This is where AI comes into play, and Gavin Batson, senior partnerships and content specialist at Ezoic, explores this further. During his latest webinar, Gavin highlighted how to leverage A...

11/28/2025

Q4 is peak season for ad revenue! Discover website optimization strategies to maximize publisher earnings: https://www.ezoic.com/blog/q4-website-optimization-strategies-how-publishers-can-maximize-revenue-in-peak-season

11/26/2025

How will ad rates finish the year? See where we sit historically and how this year has trended at adrevenueindex.ezoic.com

11/26/2025

Rewarded ads don’t just feel better for users—they perform better for publishers and advertisers alike. The numbers speak for themselves:

- 45% higher click-through rates (CTR)** compared to standard video ads
- 33% better conversion rates
- 93% video completion rates
- 10–100× higher CPM multipliers
https://www.ezoic.com/blog/the-economics-of-a-growing-rewarded-ads-market

11/25/2025

The Economics of a Growing Rewarded Ads Market https://www.ezoic.com/blog/the-economics-of-a-growing-rewarded-ads-market

11/24/2025

How to Optimize for GEO: Generative Experience Optimization in the AI Search Era

AI search is reshaping visibility. See how GEO helps your content get cited and discovered across ChatGPT, Perplexity, and Google’s AI Overviews.

11/24/2025

Finding high-performing content is easier than you think. How to use market research for killer traffic:

Dwayne Lefleur, founder and CEO of Ezoic, recently brought light to an eye-opening truth every publisher needs to hear: Niches don’t earn money; sites do. It can be so easy to think that specific niches will make you a ton of money, just through their popularity alone, no market research or muc...