Delivra

06/25/2025

Email marketing that everyone can connect with is essential.

Your emails might be beautifully designed and cleverly written, but if they aren’t accessible, you’re not reaching your full audience.

Over 1.3 billion people worldwide live with disabilities, yet accessibility is still treated like a “nice-to-have” in many email campaigns. That’s why we built Accessibility Checks into Delivra.

✅ Spot contrast issues
✅ Catch missing alt text
✅ Flag poor heading structure
✅ Stay compliant with global regs (EAA, we see you)
✅ Send with confidence

Whether you're optimizing for compliance or just doing the right thing, accessibility isn’t optional—it’s essential. And now it’s easier than ever.

Check out our latest blog to get details, how-tos, and the best techniques to do it right.

Accessibility is essential, not optional. Discover dos, don’ts, and built-in Accessibility Checks to help create inclusive emails with just one click.

01/17/2025

Start the year strong with email automation!

The holiday rush is over, and it’s time to focus on strategies that will set your marketing efforts up for success in the months ahead. Our latest blog breaks down five essential email automation strategies designed to help you:

▪️Save time while delivering high-quality customer experiences
▪️Improve engagement rates with personalized campaigns
▪️Strengthen retention and drive revenue with upsell and renewal emails

Whether you’re launching a welcome series, re-engaging dormant subscribers, or optimizing event follow-ups, these actionable tips will make your 2025 marketing smarter and more impactful.

Explore these five essential email automation strategies to save time, enhance engagement, and drive growth.

12/09/2024

📢 Is your email list working for you or against you?

The size of your email list might seem impressive, but quality beats quantity every time in email marketing. 💡

Here’s why email list hygiene is essential for success:
• Your list degrades by 22.5% annually—don’t let inactive or invalid emails drag down your engagement.
• Poor hygiene can harm your metrics, sender reputation, and even lead to legal risks (hello GDPR and CASL).
• A clean list = better deliverability and a more engaged audience.

💡 We’re sharing 6 proven best practices to keep your email list fresh, active, and compliant. Learn how often you should clean your list and the tools to make it easier.

🔗 https://www.delivra.com/resources/blog/email-list-hygiene

Let’s make your email marketing more effective than ever!

Discover the importance of email list hygiene, learn practical cleaning steps, and boost your deliverability and engagement rates.

10/30/2024

Boost your email marketing with confirmed opt-in!

If you’re wondering whether you should start sending emails to your entire list or stick with a confirmed opt-in process, this blog is for you! Spoiler alert: A confirmed opt-in strategy doesn’t just boost your engagement—it also keeps your list clean and ensures compliance with regulations like GDPR.

In the latest blog post, we break down:
- What confirmed opt-in is
- Why it’s crucial for your email deliverability
- Best practices for implementation

If you're aiming for higher open rates and fewer bounces, confirmed opt-in is a no-brainer.

Read the full post and start optimizing your email strategy today!

Adopting a confirmed opt-in approach can increase engagement, safeguard deliverability, and ensure compliance with data regulations like GDPR. Find out why this strategy is key to building a clean and effective email list.

10/02/2024

Email deliverability 101: Respect, transparency, & the right tools

When it comes to email marketing, two things are non-negotiable: respecting your subscribers’ preferences and optimizing deliverability.

Here’s the secret sauce:
✅ Permission-based marketing is key – only send emails to those who want to hear from you.
✅ Transparency builds trust – be clear about what subscribers will receive and how often.
✅ A modern Email Service Provider (ESP) helps keep your emails out of the spam folder and into the inbox, thanks to list hygiene, authentication, and personalization.

From IP warming to list segmentation, making deliverability a priority ensures higher engagement and better results. Ready to take your email strategy to the next level? Check out the blog for all the tips!

Learn how to optimize email deliverability with key strategies like permission-based marketing, transparent opt-ins, and leveraging the right ESP.

06/18/2024

📣✨ Exciting News Alert! 📣✨
The newest edition of The Inbox has landed and it's packed with essential insights to start your SMS game strong! Check out what's inside:

1️⃣ Avoiding SMS fines in 2024: Your quick guide
2️⃣ Finding balance in SMS marketing: The key to success
3️⃣ The critical dos (and don’ts) of effective SMS strategies
4️⃣ Stay informed and protect against scammers' tricks
5️⃣ 5 must-have SMS templates: Your secret sauce for business messaging!

Don't miss out on the latest tips and tricks for mastering SMS marketing. 💼📲

Subscribe here: delivra.com/the-inbox

03/08/2024

On International Women’s Day, we recognize and celebrate the women who lead with wisdom, strength, and compassion in every field and corner of the world.

At Delivra, we are especially proud to be guided by a female-forward leadership team that exemplifies the profound impact of having women in every room where decisions are made—and valuing their voices.

Together, we can create a world where every person’s contribution is recognized and valued.💪💜

And we are grateful to be a part of the brand portfolio that shares and supports that same vision.

02/12/2024

You're a marketer....so, you send emails. But how many do you say "no" to?
🚫 Nope, not this message.
🚫 Naaaah, not like that.
🚫 Oh-no, not right now.
The latest of The Inbox is all about when to walk away from that send button.
Want these insights sent directly to your inbox? Subscribe now at Delivra.com/the-inbox.

12/04/2023

11/08/2023

The proof is in the… case studies? 🧑‍⚖️
(Don’t judge...this is not your granddad’s stodgy old marketing tactic...)
When done well, they’re highly effective at proving that your business is solving real-world problems and delivering relevant value in a replicable way.

That’s the focus of the latest edition of The Inbox, our free email newsletter for email marketing pro’s.

Subscribe here: delivra.com/the-inbox

10/05/2023

Too much or not enough: how frequently you send marketing emails is a delicate (even dangerous?) balance. Of course you want to stay top of mind and drive revenue...but too much 📧 📧 📧 can lead to disengagement, unsubscribes, spam complaints, and declining deliverability.

So the question is: what's the sweet spot and how can you find it?

That's the focus of the latest edition of The Inbox, our free email newsletter for email marketing pro's.

View The Inbox here: https://tinyurl.com/yc797zc3
Subscribe here: delivra.com/the-inbox

08/23/2023

Let's talk about the 'Promotions' tab in Gmail — is it really tanking your email performance or is it time to accept that marketing emails are categorized...as marketing emails?

That's the focus of the latest edition of The Inbox, our free email newsletter for email marketing pro's.

View The Inbox here: https://tinyurl.com/bdzjpjc7
Subscribe here: https://www.delivra.com/the-inbox