02/17/2026
Chapel Hill has a LOT of Mexican restaurants. Like, a lot a lot.
So when the team behind Que Chula came to us with their new concept—Xolos Tacos & Tlayudas—we knew the brand had to work harder than the kitchen (and trust us, that kitchen works hard).
We built their identity around a p***y xolo dog, vintage Mexican design influences, and colors bold enough to match their Oaxacan flavors. No tired clichés. No looking like every other taqueria.
The result? Customers are saying things like “the food tastes like a painting come to life” and the place has a 4.7-star rating on Google.
That’s the difference a distinctive brand makes when you’re competing in a crowded market. 🌮
