06/06/2024
We are SO excited to announce the upcoming launch of the TriRiver Water brand.
TriRiver Water emerged from the merger of Sanford Water and Pittsboro Water, uniting to serve a broader community with water and wastewater services. The City of Sanford reached out to us to create a new name, brand strategy, and visual identity that would capture the essence of both locales, positioning them as a pillar of sustainable growth and environmental stewardship.
In choosing the new name, we strategically focused on elements that represented the area while allowing TriRiver the flexibility to grow through future acquisitions or mergers. This led to selecting the name “TriRiver,” referencing the three rivers feeding into the Cape Fear Water Basin, which serves as TriRiver’s source. Even with potential additions of new towns, the source remains the same.
The new logo features the convergence of these rivers, symbolizing both the merger and the collective mission. The overall visual direction of the brand incorporates elements of water flow and natural colors with a modern approach, representing the organization’s forward movement and ability to keep pace with rapidly growing communities.
Beginning in July, residents in Sanford and Pittsboro can expect to see the TriRiver Water brand in place of City of Sanford or Town of Pittsboro on all communications, uniforms, vehicles, and equipment associated with water and wastewater provision.
The City of Sanford will provide water and wastewater services as TriRiver Water starting in July.