Purple Cow Brands

03/27/2026

Your website should be about your client, not you!

If your website feels like a flex for how amazing YOU ARE, something’s off.

Here are a few red flags:
- The copy talks more about awards, aesthetics, and “brand vibes” than customer problems.
- You can’t explain, in plain language, what the homepage is trying to get people to do.

Good websites do something very specific:
- Make your customer the hero.
- Position you as the guide.
- Give a simple, obvious plan to move forward.

If your site doesn’t do that, it doesn’t matter how pretty it is.

When you review designs, ask one question:

“Would my ideal customer feel seen and guided on this page… or would they feel like a prop in someone else’s design project?”
If it’s the latter, you’re paying for the wrong hero.

03/27/2026

A $99 website template can be the most expensive decision you make this year.

Not because of the $99.
Because of the leads you don’t get for the next 2–3 years.

Here’s the trap:
You buy a pretty template.
You paste in generic copy.
You ship it… and hope.

Meanwhile your ideal buyer is landing on that site thinking:
“I’m not sure this is actually for me.”
“I don’t really understand what they do.”
“I’ll keep looking.”

A high-performing website isn’t built from a template.
It’s built from:
- A clear picture of your buyer
- Honest language that sounds like you
A simple path from “I’m curious” to “let’s talk”

Design matters. But design without story is just decoration.

If your site could belong to any company in your industry… it’s probably not doing enough for yours.

03/26/2026

2 Easy Steps to ask yourself when designing your next website!

1. Is the hero section about my customer or about us?

2. Do I give them a clear plan of what it's like to work with us? i.e. "Schedule a visit, we get to work, you enjoy your project." Give them a VISION!

3. A button that says exactly what happens next: “Schedule a call,” “Get a quote,” “Book an estimate.”
Does the layout walk them through a simple story?

Problem → Plan → Proof → Action. No maze of options.
Would my ideal client feel calmer or more stressed after scrolling this page?

Busy design = busy brain.

Fonts and colors matter. But they come after clarity.

When you sit down with your designer, review the story first. The pixels come second.

Suggested Hashtags

03/26/2026

Hot take:

“Burn it all down and start fresh” is not a strategy.

But that’s how a lot of website projects get sold.

Before you sign off on another full redesign, slow down and ask:
- What’s the actual problem?
- Is it traffic?
- Is it messaging?
- Is it trust?

What’s already working?
- Certain pages that rank well
- Strong reviews
- A clear offer that just isn’t obvious online

How will we know this project worked?
- More qualified leads?
- Better local rankings?
- Higher close rate after people visit the site?

Sometimes the right move is a full rebuild.
But sometimes you just need to clarify the story, tighten up the calls-to-action, and fix a handful of key pages.

Don’t let “we’ll redesign everything” be the default answer.
Make sure someone is asking the harder questions first.

03/25/2026

Stop writing copy before you do real Brand Research.

If your homepage copy feels generic, it’s usually not a writing problem.
It’s a research problem.

Before we touch a single headline, we ask things like:
- What changes for your clients after working with you?
- What are they nervous about before they call?
- What myths or misconceptions do you fight all the time?
- Who is an absolute dream client — and who is not?

That work goes into a Brand Discovery / Brand Dictionary doc first.
Only then do we write.

The result?
Copy that sounds like you.
Messaging that actually reflects what your best clients care about.
A website that doesn’t feel like it could belong to any random business in your industry.

If your site feels bland, don’t start with a new tagline.
Start with better questions.

03/25/2026

How we rescue a low‑ranking service page (without keyword stuffing).

When a page isn’t ranking, we don’t start by cramming more keywords into it.
Here’s the order we follow instead:
Clarify the offer.

Is it crystal clear what this service actually is and who it’s for? If not, Google isn’t the problem.
Fix the structure.

Headings should tell a simple story down the page: problem → solution → proof → next step.
Tighten the copy.

Remove fluff. Speak directly to the buyer’s pain and desired outcome.
Then layer in SEO.

Now we map keywords, update title tags and meta descriptions, improve internal linking, and add schema where it makes sense.
Measure and iterate.

Watch how the page performs over the next few months and adjust instead of guessing.

If you skip straight to “add more keywords,” you’re decorating a house with a shaky foundation.

03/24/2026

Thinking about moving your website to a new platform?

Cool. Just don’t treat it like a fresh coat of paint.

For established sites, a redesign isn’t a vibe change, it’s an SEO surgery.

Here’s the pattern I see with local businesses:
- Old site is a little ugly but ranking well.
- New site launches. Big visual upgrade.
- 30–60 days later… traffic drops, calls slow down, panic sets in.

Nothing “mystical” changed.
- The site launched without a real SEO migration plan.

If your domain already has history, protect these at a minimum:
- URLs: keep structure and slugs identical where possible.
- Content: don’t randomly delete or rewrite high-performing pages.
- Titles & H1s: copy them exactly before you optimize.
- Internal links: preserve the paths Google is already using.

Design absolutely matters.
But if you don’t preserve the SEO foundations, you’re starting from zero again.

If you’re planning a migration, ask your team one blunt question:

“Who owns the SEO side of this launch?”

If nobody can answer… hit pause.

03/24/2026

Read your homepage out loud.

If you’d never say those words in a real conversation… your copy is working against you.

The best sites I’ve seen for local, high-ticket services have one thing in common:
They sound like a real person you’d actually want to work with.

Not:
“Leveraging innovative solutions to drive digital transformation.”

More:
“We pick up the phone, show up on time, and do the job right the first time.”

When we build sites, a huge chunk of the work happens before we ever touch design:
- Brand discovery
- Buyer personas
- Voice guidelines

Because once we know how you really talk and what your clients actually care about, the words on the page stop sounding generic.

If your site feels off, don’t just redesign the layout.
Rewrite it to sound like you.

03/23/2026

What a “best salesman” homepage actually includes.

Imagine your best salesperson sitting down with your ideal customer.
What do they actually say?

It’s usually some version of:
“Here’s who we help.”
“Here’s the problem you’re dealing with.”
“Here’s how we work together.”
“Here’s what life looks like after.”
“Here’s what to do next.”

Your homepage should follow the same script:
- Clear headline — Who you help + what you do.
- Problem section — Call out what’s frustrating them right now.
- Plan section — 3 simple steps to work with you.
- Proof — Reviews, logos, or a quick story.
- Strong, repeated CTA — One main button, not ten.

If your homepage can’t do this, it’s not a salesperson. It’s a brochure with a pulse.

03/23/2026

I can usually tell in 10 seconds whether a website is going to produce sales or not.

Most business owners I talk to say some version of:
“I know my site doesn’t look great, but I can’t really explain why.”
“We spent a lot of money on it. I just hope it’s doing something.”

The big problem is If your website doesn’t have a clear job description, you’ll never know if it’s doing its job.

Your website should act like a salesperson, not a brochure.

That means you can answer questions like:
How many leads did we get from the site last month?
How many people clicked our main call to action?
Does our homepage clearly say who we help and what we actually do?

Now, one important reality:
A brand new website usually doesn’t produce a ton of leads right away — especially on a small budget. At first, the job of a website is to build trust, explain what you do, and convert the traffic you already have. Traffic and SEO growth come later.

If the only metric you can come up with is “it’s live,” your website is underperforming.

Give your site a job description:
Define the #1 action you want visitors to take.
Make that action painfully obvious on every page.
Track how often people take it.

Websites don’t magically work. They either sell on purpose, or they quietly sit there burning budget.

02/07/2026

One of our goals this year is to be on more podcast and spread our vision across Texas! If you’re curious how we think about web design, SEO, and Cooywriting; give a listen! 🎧

🎙️ Upcoming Guest Alert on The Well 🎙️

We’re excited to welcome Kevin Gaumitz, Founder & CEO of Purple Cow Brands, to an upcoming episode of The Well 👏

Kevin is obsessed with websites—and not just how they look, but the stories behind them. As the creator of Creative SEO™, he flips the script on traditional SEO by leading with story, clean UX, and human-centered design—so websites don’t just rank, they connect and convert.

On this episode, we’ll dig into:
✨ Why most websites feel cold (and how to fix that)
✨ Story-first design, UX, and SEO that actually moves people
✨ Building digital experiences with heart, clarity, and intention
✨ What it really takes to create a site that works and feels true

If you care about design, storytelling, business growth, or building things that matter—this one’s for you.

🎧 Episode dropping soon. Stay tuned.

Purple Cow Brands

12/22/2025

AI doesn’t change who you are If you’re lazy, AI won’t fix that. It will amplify it. If you’re creative and intentional, it’ll help you do more of that.

People blame AI for the slop showing up online, but that problem isn’t new. If you cut corners, it shows.

So either stop using AI, or use it with care and do the good work. If it helps you, awesome. Just don’t use it to replace you. People can tell.