FUEL

09/02/2026

Relationships are everything in branding.

Working closely with Nate on the Saucy Picasceau branding enabled us to tap into his passion as a hot sauce artisan. We brought him along with us every step of the way so that we could dig deep to identify his unique brand DNA and build a brand that authentically communicates the essence of his business.

Come stop by his booth at The Cedar Rapids Farmers Market this Saturday, 7:30am-noon at Booth 108 on 3rd Ave SE. Be sure to get there on the early side, he tends to sell out quickly!

Cedar Rapids Farmers Market and Buy Local Initiatives
Cedar Rapids Metro Economic Alliance

08/28/2026

Branding and packaging for Saucy Picasceau, an Iowa hot sauce artisan who puts flavor first.

08/28/2026

Thanks Jennifer Betzer and our friends at Central City GO for the gift!

08/12/2026

Cookin' up some secret sauce. 🌶️🔥

Can you guess what we're working on? Comment below.

08/04/2026

We’re looking for a designer to join the FUEL design team at our downtown Cedar Rapids Studio. Strong foundation in print and digital, with the ability to contribute to motion and video as needed. Collaborative open studio, long-term brand work.

See link below for more details and how to apply.

https://fuelbranding.com/designer-job/

We’re hiring a full-time Designer at our award-winning brand development studio in downtown Cedar Rapids. Collaborative team. Real brand work. Apply today.

07/21/2026

Congratulations to Chris Hummer and the Don Hummer Trucking team for winning Best Business Leader and Best Trucking Company in the Corridor Business Journal!

06/12/2026

Thanks Corridor Business Journal for the nice write-up!

https://corridorbusiness.com/cedar-rapids-design-agency-earns-25-awards-at-adai/





Art Directors Association of Iowa

Cedar Rapids-based design and branding agency FUEL earned 25 Excellence awards at the Art Directors Association of Iowa (ADAI) 68th Annual Design Exhibition, held in Des Moines. According to a news release, the ADAI exhibition celebrates top design work from across the state. FUEL received awards sp...

06/09/2026

When our friends at Martin Equipment asked us to help bring their "100 Years with John Deere" celebrations to life, we knew the strategy had to reflect the same family values and legendary service they’ve built over a century. This weekend we kicked off the first of nine dealership celebrations to be held around the Midwest. Here are a few highlights from the day!























Trimble Inc.

05/18/2026

Following our recent post from the 68th Art Directors Association of Iowa Design Exhibition a couple of weeks ago, we took some time to reflect on the evening and the work on display.

Follow the link to read more:
https://fuelbranding.com/celebrating-iowas-creative-spirit-at-the-68th-adai-exhibition/

FUEL reflects on our first year as Creative Champion Sponsor and entrant at the ADAI 68th Design Exhibition.

04/25/2026

We had the chance to attend the Art Directors Association of Iowa’s 68th Annual Design Exhibition last night in Des Moines.

What a night!

The work coming out of Iowa and the Midwest continues to be remarkable. Authentic, thoughtful design, performed with genuine care and craft.

There are very few things more inspiring than catching up with old friends to swap a few stories, talk shop, and celebrate the phenomenal work from the past year.

We are so grateful to be part of this creative community.

A big thanks to everyone who showed their work and especially to the board at ADAI for putting on a fantastic event.