Creative Ash Studio

05/24/2017

We worked with Move Fit & Performance over the past year, developing a visual identity to match the powerful and humble spirit of its fitness community. This short video we created was the cherry on top to launch the new logo, brand, and website. Many thanks to Sunny, Move Fit's owner and courageous leader, for working with our team.

04/03/2017

Congratulations to Jackee Austerman Photography on the announcement of a new studio space in Mount Vernon, IA.

03/17/2016

Always a proud moment seeing our clients excited about their visual brand. We are continually thankful for the working relationships we've built one meeting, one line at a time. The Finery Bridal and Trend Boutique owner's vision for her store is just perfect in nearly every way.

Well this is exciting! Our new sign is finally up and we LOVE it! Special thanks to Coffin's Creek Custom Metal Fabrication out of Masonville for the metal work and of course my handy husband and brother in-law for the rest!

12/07/2015

Creative Ash Studio client Finery Bridal and Trend Boutique was recently featured in Vows Magazine. CAS is honored to work with local businesses, helping them leave their mark. Congratulation to Natalie and all the staff at Finery.

Career dream come true! Our cute little boutique is featured in Vows Magazine as a retail standout in the article "Unusual approaches bring out the best for these salons".

08/18/2015

We love getting deliverables! Like standup comedy? Check out Penguin's Comedy Club downtown Cedar Rapids!

08/18/2015

New and exciting things are coming... Check out our shiny new button: Shop Now.

We very happily announce our new Etsy Shop. We get to exhibit our artistic talents and you get local, home grown, creative artwork. Keep checking for new products each week!

06/08/2015

Brand [news] Monday - Social media has lead to many businesses taking a conversational tone with their market. This approach has created the opportunity for brands to really develop and differentiate.

Just be careful your writing is still professional and grammatically correct. Ragan Communications put it this way, "There is a distinction between a conversational tone and sloppy writing. It's comparable to business casual versus for heaven's sake, put some pants on!"

05/12/2015

Brand [news] Monday - Leading Logo

Think about your brand as a lead character and you get to write the story. This is a great way to move from visual recognition to personality and market positioning. Check out this interesting info graphic.

Want a more dedicated and loyal customer base? Try business branding characterization profiling, and you will find a new level of success for your brand.

04/20/2015

Brand [news] Monday

Millennial consumers will be key to growing your business and brand in the next century. Below is some interesting research to help you strategically position your business for Millennials.

"They strive to buy in line with their values.

More than 50% of millennials make an effort to buy products from companies that support the causes they care about - humane, green, fair trade, organic, employee owned and so forth - according to research from Barkley, an independent advertising agency."
- Micah Solomon, contributor to Forbes.com

02/18/2015

Interbrand is the world’s leading brand consultancy; annually they rank the top 100 global brands. We like to keep tabs on their cool hub for sharing research called brandchannel.

{ Over four hundred years ago, Sir Francis Bacon stated, "Knowledge is power." In today's rapidly shifting business and brand landscape, where entire industries can evolve overnight, it is appropriate to paraphrase Bacon and say, "Knowledge of the customer is power." }

The linked article discusses the differences between market research and brand research, when brand research is most beneficial for a company, and what you should aim to get out of brand research.

Market Research Versus Brand Research | Joseph Benson

01/22/2015

We love when our clients are happy. We love even more when their clients and other business rave about them.

Presenting The Finery, an established downtown Waterloo bridal boutique that ventured into the world of traditional retail with a complete rebrand and store renovation to boot.