Showit

06/01/2026

Your photos are good. Your brand might not be.

We sat down with D’Arcy Benincosa this year and she did not hold back. D’Arcy has helped thousands of photographers build brands that book consistently, and she grew her own photography business from $16k to six figures in under a year.

What she said that stuck with us: most photographers think they have a pricing problem. D’Arcy says it’s almost always a brand problem.

She walked us through exactly what she looks at when she’s helping a photographer rebuild, and the thing that surprised us most is how fixable most of it is. You don’t need a new logo or a full website overhaul. You need to be honest about a few specific things that aren’t working.

We pulled the six most actionable things from that conversation into a free guide you can work through this weekend. A better headline. A tighter portfolio. An about page that actually builds trust.

Small things that change how the right clients see you before they ever reach out.
Swipe through to see all six.

Then comment DARCY below and we’ll send you the full guide straight to your DMs so you can get to work!

PS: We’ll also send over the full podcast episode with the Brand Audit Playbook!

05/29/2026

05/21/2026

You’re showing up. You’re posting. You might even have the lead magnet, the email sequence, and the ManyChat flow.

And it’s still kind of… quiet.

We sat down with at , and she said something that reframes the whole thing:

Most photographers aren’t missing a better funnel. They’re missing clarity on who they are, who they’re for, and what makes someone feel like they found exactly the right person.

That’s not a tech fix. It’s a brand fix.

We turned her framework into a free 5 step guide with fill-in templates for each step. The real questions to walk through before you touch a single automation.

Comment BRAND and we’ll send it over!

05/11/2026

Early bird pricing ends at 5 MST!

If you’ve been eyeing Spark tickets, now is your time 🏜️

Not only is the price about to go up… but we’re also about to sell out! Grab a ticket and make sure you don’t miss out on the one room you really want to get in this year.

It’s going to be a party… that also grows your business 🤠

05/04/2026

Spark tickets are officially live! Right now, tickets are the lowest price you’ll ever get, and seats are limited. Comment SPARK to get yours!

05/04/2026

Spark tickets are officially live! Right now, tickets are the lowest price you’ll ever get them, and seats are limited. Comment SPARK to get yours!

04/20/2026

It is happening!

Spark 2026 is officially on the books!! 🥳 Details to come (very soon 👀)

Comment SPARK to be the first to learn more about this year’s Spark Conference!

04/15/2026

Is your website landing you clients? If the answer is no, this is for you!

Comment ‘Playbook’ for clear steps to make each of these updates on your site, and get that much closer to landing your dream client.

04/01/2026

Our apology.

It’s been three years since Shomit. We haven’t done an April Fools since.

We meant to. We had a document with ideas. But then…

We got a little distracted helping photographers, designers, and coaches build websites that actually do something for their businesses.

We regret nothing. But we do feel that we owe you your first month free.

Comment SITE and follow us to claim it. Code FOLLOW30 at checkout.

03/26/2026

A lot of photographers aren’t stuck because they need a better niche.

They’re stuck because comparison got loud… and now it sounds like strategy.

This conversation with was such a good reminder that building a business that lasts usually has less to do with copying what’s working for everyone else, and more to do with getting honest about what’s actually yours.

Your point of view.
Your eye.
Your voice.
Your way of doing things.

That’s the stuff people remember.

And imposter syndrome? It’ll happily convince you to wait until you feel more ready. More polished. More sure.
But confidence doesn’t usually show up first.
Action does.

If this carousel hit a little close to home, comment POV and we’ll send you:
- the full podcast episode
- the blog post recap
- and a guide to help you build a business that actually feels like yours