09/13/2022
- a % of the market always wants the most expensive, and a % of the market is always looking for the cheapest. The rest falls in the middle - a bell curve.
🏆 Easy win: Add 1 item to your price lineup that is very high priced. Assume you'll almost never sell it, but once in a while you'll get surprised. 🏆🏆 Another: Good, Better, Best pricing on packages.
Premium brands rely on "positional exclusivity" - LV, Rolls Royce, Yeti, Lululemon: They are purposely high priced, feature prominent branding. "Positional Exclusivity" only works when most people cannot have it - red carpet Academy Awards invites for example.
Yet most owners are timid, because in truth, they sell a commodity- they haven't done the work to de-commoditize and create a brand-position.
When you want some help, reach out & start a conversation.