Laire Digital Marketing

09/04/2026

Meet Big Red, Head of Sunbeam Strategy. He works from April's desk, and he did not ask.

He has never read an agenda or missed a stand-up. He knows exactly where the sun will be at 2 p.m., he claims it before anyone else notices, and he walks across the keyboard at the precise moment it matters most.

Timing, positioning, and an interruption nobody can scroll past.

Plenty of marketing teams would take that.

Show us your uninvited colleague in the comments.

09/02/2026

When someone asks ChatGPT to recommend a lawyer, will your firm be part of the answer?

That is what legal AEO is designed to influence.

Our latest guide gives law firms a seven-part action plan for becoming easier for AI tools to understand, trust, and cite. It covers answer-first content, schema, practice-area depth, legal directories, attorney video, agent-ready information, and the authority signals that matter most in high-stakes search.

Start with the chart, then read the full guide:
https://hubs.ly/Q04vJ8pV0

Answer engine optimization for law firms, in seven moves. Learn how to become the trusted firm LLMs and AI search cite, and clear the YMYL bar.

08/25/2026

Your CRM will still contain the same repetitive work tomorrow. What if you could learn how to hand some of it off in less than one hour?

Tomorrow at 11AM ET, we’re going live with a practical demonstration of using Claude inside HubSpot to draft follow-ups, summarize calls, and prepare demo talking points from CRM context.

Then the LAIRE HubSpot team will answer your questions live.

No cost. No sales pitch. Just practical ways to spend less time on repetitive CRM work.

Last call to register: https://hubs.ly/Q04v2YRy0

08/21/2026

None of these tasks takes very long.

Together, they eat the day.

Writing follow-up emails. Summarizing calls. Reviewing contact records. Preparing for demos.

In our free Office Hours on August 26th at 11AM ET, we’ll show how Claude can use the context inside HubSpot to help with all three.

You’ll see a live demonstration of how to:

✅ Draft a follow-up from the deal’s actual history
✅ Summarize a call and identify the next steps
✅ Prepare demo talking points from the contact record

One practical hour with the LAIRE HubSpot team, followed by time for your questions.

Reserve your spot: https://hubs.ly/Q04tJWB90

08/20/2026

Your CRM already contains the context you need for a better follow-up.

The problem is finding it, organizing it, and turning it into something useful without losing half an hour.

Join us on August 26th at 11AM ET for a free, live Office Hours session on using Claude inside HubSpot.

We’ll demonstrate how to draft follow-up emails from a deal’s history, summarize calls with clear next steps, and prepare demo talking points around what the prospect actually cares about.

It’s one practical hour with the LAIRE HubSpot team, followed by open Q&A. No cost and no sales pitch.

Save your seat: https://hubs.ly/Q04tKtY00

08/19/2026

Is your sales pipeline ready for Q4?

August may feel like a slower month, but it's actually the perfect time to clean up your CRM before business picks up again.

Our latest carousel walks through three simple things you can check today:

✅ Remove cold deals that no longer belong in your active pipeline.
✅ Make sure your "hot leads" are actually ready for a sales conversation.
✅ Look for bottlenecks between marketing and sales that could be costing you opportunities.

A few small changes today can make a big difference when Q4 arrives.

If you'd like another set of eyes on your HubSpot portal, send us a message with "AUDIT." We'd be happy to help.

08/13/2026

Is your CRM helping your team... or slowing them down?

As businesses grow, it's easy for CRM systems to become cluttered with outdated workflows, duplicate processes, and disconnected data.

That's exactly why Brock Built partnered with LAIRE.

Together, we transformed their HubSpot portal into a cleaner, more scalable system designed to better support both marketing and sales as the company continues to grow.

If you've ever wondered whether your HubSpot portal is working as hard as it should be, this case study is worth a read.

📖 Read the full story:
https://hubs.ly/Q04rw8_M0

08/12/2026

Still getting traffic from your old blog posts? Great.

Not getting as much as you used to?

It may not be because your content is bad. It could simply be because it's outdated.

AI-powered search engines are placing more value on fresh, up-to-date content. That means a few strategic updates to your best-performing blogs can go a long way.

Here's a quick win:

✔️ Review your top-performing blog posts.
✔️ Update old stats, links, and references.
✔️ Republish them after making meaningful improvements.

Sometimes a couple of hours of work is all it takes to give your best content new life.

Want the full process? Check out our guide to the LAIRE ROPS Framework:
https://hubs.ly/Q04rt9dZ0

08/11/2026

Congratulations to Sylvie! 🎉

We're thrilled to celebrate Sylvie's promotion to Chief Operating Officer.

Her leadership, dedication, and commitment to excellence have helped shape LAIRE's growth, and we're excited to see her continue leading our team in this new role.

Congratulations, Sylvie! This recognition is so well deserved.

👏 Join us in celebrating her!

08/08/2026

🐱 Cats mastered the internet long before marketers started talking about AI search.

While businesses are busy chasing algorithms, our feline friends have quietly been dominating the web for years.

Here are a few fun facts:

🐾 Cat videos generate an estimated 26 billion YouTube views every year.

🐾 Around 90,000 new cat videos are uploaded every single day.

🐾 Cats are estimated to account for 15% of daily internet traffic.

So what's the lesson?

People don't connect with perfection. They connect with personality.

Whether you're building a brand or sharing a silly cat video, authentic, relatable content is what gets people to stop scrolling and pay attention.

Happy International Cat Day to all the cats who think they own the internet... and to the humans who know they're probably right. 😸

Drop a picture of your favorite feline in the comments. We'd love to see your office supervisor!