Stratajen

Stratajen Charlotte based graphic design and marketing, specializing in small businesses, startups, and progre Just getting started? Want a little professional guidance?

I'm Jennifer Gaddy, a highly positive, intelligent, energetic, and motivated design professional who understands the fast-paced, creative, and challenging process of starting a business. I'm based in Charlotte, North Carolina, where I've spent 17 years in communications, print production, and graphic design. I've had the good fortune to work on a wide variety of marketing and educational projects

in consulting, development, and design roles. I'm available on an hourly basis to advise you on marketing or graphic design matters. I can help you with logo design, promotional materials like postcards, and launching your first website. Maybe you're not sure if your current logo or marketing approach is helping or hurting your business, or perhaps you're a sole proprietor who wants an unbiased, knowledgeable opinion on your design or marketing ideas. I can help you avoid costly mistakes. Looking for graphic design or collateral printing help? I can direct the high-level strategy and conceptual planning phases of your projects, and can assist you with branding, writing, editing, graphic design related work. I can work solo or can lend my energy to your own creative team. My background in print production, combined with years of building relationships with printing and tradeshow vendors, makes me a confident and knowledgeable negotiator. My graphic design skills include creative brainstorming, image creation and retouching, and design and layout capability from concept to finished product. If you're ready to see your business take flght, give me a call or message me.

I created each of these logos from scratch for a candidate or organization. On every project, I think through and precis...
05/25/2023

I created each of these logos from scratch for a candidate or organization. On every project, I think through and precisely place every line, letter, and pixel to project a professional, friendly image for my clients!

Last year, I created a logo and Wix website for the newly formed NC 14th Congressional District. The NC legislature love...
04/07/2023

Last year, I created a logo and Wix website for the newly formed NC 14th Congressional District. The NC legislature loves to re-draw districts, so there's no telling how long this site will be around. Enjoy it while it lasts!

My sister Mary has a new blog about her experiences raising backyard chickens. I had fun designing a logo for her urban ...
01/11/2021

My sister Mary has a new blog about her experiences raising backyard chickens. I had fun designing a logo for her urban home-based farm! You can see what she's up to at https://www.citychickenlife.com.

Laura Meier filed for Mecklenburg County Commission District 5 today. I'm proud to have completed yet another logo and w...
12/16/2019

Laura Meier filed for Mecklenburg County Commission District 5 today. I'm proud to have completed yet another logo and website design project for an impressive first time candidate!

05/01/2019

My most recent logo design is for a local catering business run by Genea Swan. Delicious! https://www.facebook.com/SwanSavoryorSweet/

I bake cupcakes/ cookies, and cater events from Uptown Charlotte to South Charlotte!

Now that the 2018 election season is nearly over (with a few races still in limbo!) I look back with gratitude on the ca...
12/01/2018

Now that the 2018 election season is nearly over (with a few races still in limbo!) I look back with gratitude on the candidates who trusted me with graphic design projects. I was fortunate to design logos, websites, and yard signs for some talented, worthy people this fall. Here are a few of my favorite projects.

Just launched: Sabrina Blain for Judge. Best of luck to Sabrina in her run for District Court Judge, 26A in Mecklenburg....
08/13/2018

Just launched: Sabrina Blain for Judge. Best of luck to Sabrina in her run for District Court Judge, 26A in Mecklenburg. www.sabrina4judge.com

This is where the design magic happens! I just added the ability to make vinyl window decals, and I hope to be able to m...
06/22/2018

This is where the design magic happens! I just added the ability to make vinyl window decals, and I hope to be able to make buttons again very soon. Button maker is currently on the fritz.

Political yard signs, like everything else in politics, are a contentious subject. Are they effective in swaying voters,...
02/14/2018

Political yard signs, like everything else in politics, are a contentious subject. Are they effective in swaying voters, or are they just more visual clutter? Most agree their most effective place is in the yards of supporters. Here’s one strategy for Democrats in more traditionally Republican districts.

Doug Jones’ campaign revamped its yard sign strategy in the race against Roy Moore: Use signs to build voter lists and show neighbors it’s OK to vote blue in 2018.

Chris Gash, Cleveland county native, pastor and Gardner Webb alumnus, is filing to run for Cleveland County Commissioner...
02/13/2018

Chris Gash, Cleveland county native, pastor and Gardner Webb alumnus, is filing to run for Cleveland County Commissioner today. I am pleased to say I created the logo for his campaign. We opted to use a single color to keep printing costs low, but single color can be bold, with the right design!

02/08/2018

Brand new year, fresh new look. Inspired by a flurry of referrals from my wonderful clients, I've re-launched my website and gotten a lovely batch of business cards. Send me your design projects! http://www.stratajen.com

I am proud to have helped create a logo and website for Leigh Altman, a candidate for District 4 Mecklenburg County Comm...
01/24/2018

I am proud to have helped create a logo and website for Leigh Altman, a candidate for District 4 Mecklenburg County Commissioner. Check it out!

The Board of County Commissioners oversees a $1.7 billion budget that directly impacts the resources families need most to thrive, including education, healthcare, and access to green space. ​...

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Charlotte, NC
28277

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