Threaded Marketing Group

Threaded Marketing Group Woman-owned marketing firm based in Charlotte with nationwide reach.

We specialize in strategic marketing for AEC and professional service firms, offering full-service support or flexible partnership options to help your organization grow.

05/13/2026

80% of B2B companies still treat LinkedIn as an online resume rather than one of their strongest visibility tools.

If your audience includes owners, developers, architects, contractors, consultants, property managers, or decision-makers, there’s a good chance they’re checking your LinkedIn before they ever reach out. They want to see your work, the people in your company, your culture, your expertise, and signs that your business is active and trusted within the industry.

Being active on LinkedIn also creates more opportunities for your team to stay visible in conversations that are already happening in your market. Projects, partnerships, hires, events, awards, thought leadership, and jobsite updates all help reinforce credibility over time.

A strong LinkedIn presence doesn’t happen because you post once every few months when there’s “big news.” It comes from consistently showing up and giving people a reason to remember your company when opportunities arise.

Big things are happening!Kim has been promoted to Vice President after years of helping shape the direction of our team,...
05/07/2026

Big things are happening!

Kim has been promoted to Vice President after years of helping shape the direction of our team, our clients, and the way we approach this industry every day.

Roman has stepped into the role of Senior Account Manager, continuing to build strong relationships and lead projects with the level of care our clients know him for.

And we’re excited to welcome Ashley Dailey back to the team as Creative Director. Ashley’s creativity and perspective have always made an impact here, and it’s great to have her back.

A lot can change over the years, but one thing that never does is the importance of having great people around you. Proud of this team and excited for what’s ahead!

Your brand isn’t just built in proposals, posts, or a presentation. It's shown in how your team communicates every day.T...
05/04/2026

Your brand isn’t just built in proposals, posts, or a presentation. It's shown in how your team communicates every day.

That looks like how you run a client meeting, how you communicate challenges, how you follow up, what you share (or don't share) on social, and how you present your company in the field and in the office.

Every interaction either reinforces your brand or works against it.

A few simple ways teams can strengthen the brand are sharing project progress, speaking clearly about what your company does and who it’s best for, being consistent in how you communicate with clients and partners, and showing up professionally - online and in person. It’s understanding that how you carry yourself reflects the company, not just you.

This isn’t about turning everyone into a salesperson.

It’s about making sure everyone understands the role they already play.

At TMG, we help teams get aligned, so the way your company shows up is consistent across every touchpoint, not just the ones marketing controls.

The strongest brands are well-designed AND well-represented.

Last week, we spent time at Fort Mill School’s career fair talking with students about what a career in marketing can lo...
04/30/2026

Last week, we spent time at Fort Mill School’s career fair talking with students about what a career in marketing can look like, and how it shapes the way people see and connect with brands.

Students were curious and engaged, asking thoughtful questions about how brands build trust, stand out, and connect with people in a real way.

It was a fun group to talk with and a great way to spend the day!

04/27/2026

A lot of what we do happens behind the scenes, where we’re thinking through strategy, positioning, and the small decisions that shape how a brand shows up.

This is a quick look at what that turns into when everything comes together, showcasing the work we do alongside our clients and the results that follow!

Horizon Roofing came to us ready for a reset. The existing brand had history, but it wasn’t holding up where they needed...
04/22/2026

Horizon Roofing came to us ready for a reset. The existing brand had history, but it wasn’t holding up where they needed to show up. The logo felt dated, elements couldn’t stand on their own, and consistency became a challenge.

We focused on simplifying and sharpening what was already there. A clean, modern mark, a standalone icon, and a tighter color system that works across every application.

Now the brand shows up the same way everywhere it lives. It’s clear, recognizable, and built to scale.

That’s the goal with work like this. Not to overhaul for the sake of it, but to create something that actually supports the business moving forward.

Shot in progress vs the final image. A look at how it comes together!We’re big fans of using real photos for our clients...
04/20/2026

Shot in progress vs the final image. A look at how it comes together!

We’re big fans of using real photos for our clients, and for good reason. They make a measurable difference.

They show what’s actually happening: your team, your work, your environment. A more accurate picture of who you are and how you operate. That carries more weight than anything stock ever could.

03/27/2026

In July of last year, we celebrated 10 years (it feels wild to say) of TMG.

Looking back, we felt a lot of pride, excitement, a bit of disbelief, but mostly gratitude. Gratitude for the clients who trusted us early, for the team that’s grown this into something far beyond a kitchen table, and for maintaining the standard even as we’ve scaled.

To mark this milestone, we created a series of videos reflecting on where we started, how we’ve grown, and what has stayed the same. A big thank you to Chezy Video Company for helping us tell the story the right way. This video provides a glimpse into our beginning, what has changed, and what hasn’t.

If you’ve been part of our first 10 years in any way, thank you. And if this is your first time here, we’re really glad you found us. We’re proud of what we’ve built, but even more excited about where we’re headed next.



You won’t win solely on a proposal, but you can definitely lose. Compliance gaps, generic language, and disconnected mes...
03/25/2026

You won’t win solely on a proposal, but you can definitely lose. Compliance gaps, generic language, and disconnected messaging can quickly get you eliminated.

If you’re investing time into a pursuit, make sure you show up.

Swipe to see common mistakes that could be costing your proposal team.

Another SMPS event in the books, and SERC did not disappoint.It's always a good time when we get to spend a few days con...
03/23/2026

Another SMPS event in the books, and SERC did not disappoint.

It's always a good time when we get to spend a few days connecting with the people who are pushing the AEC industry forward and sharing what’s working across teams, firms, and markets.

We were also thrilled to have had Kelly Jo invited back to speak!

Looking forward to the next one!

Happy Women in Construction Week from the fearless women of TMG! We’re lucky to work with so many strong, talented women...
03/03/2026

Happy Women in Construction Week from the fearless women of TMG!

We’re lucky to work with so many strong, talented women across this industry.

To the women building projects, building teams, building businesses, and building confidence in the next generation…we’re cheering you on, always!

Address

201 Camp Road Suite 120
Charlotte, NC
28206

Telephone

+19802975809

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