Punchmark

04/09/2025

Why Is the Price of Gold so Damn High?? ft. David Siminski

David Siminski, a refiner with 32 years of experience at United Precious Metals in Buffalo, shares his expertise on gold's dramatic price surge, how it might impact custom jewelry projects, and speculates on if the price will continue to climb.

Listen on Spotify: https://open.spotify.com/episode/4ldSiNvtLLf1WWJzNEtmTn?si=42864ced485a469f

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/in-the-loupe/id1503567454?i=1000702660264

03/21/2025

Michael Burpoe, Director of User Experience at Punchmark, sat down with Stephen Barnes, newly announced Owner & President of Independent Jewelers Organization (IJO), on the In the Loupe podcast to discuss his vision for the buying group, what his purchase of the organization means for the hundreds of retail jeweler members, and how the purchase was brokered.

Read a snippet of the interview transcript on the Punchmark blog below.

For an exclusive first interview, Michael interviews Stephen Barnes, newly announced Owner and President of IJO about what the changes mean for h...

03/12/2025

Punchmark's Digital Marketing Manager Hope Bellair Earns MBA

Punchmark is excited to celebrate a major milestone for our Digital Marketing Manager, Hope Bellair, who recently earned her Master of Business Administration (MBA) with a concentration in Business Analytics from the University of North Carolina at Charlotte.

Read the full article below!

Punchmark is excited to celebrate a major milestone for our Digital Marketing Manager, Hope Bellair, who recently earned her Master of Business A...

12/04/2024

For retail jewelers, it’s essential to cater to a diverse customer base with varying budgets, especially when it comes to gifts. Whether it’s a shopper searching for a simple anniversary gift or someone looking to splurge on a big milestone, guiding customers to products within their desired price range can significantly improve their shopping experience — and your sales. This is where “Shop by Price” and “Gifts Under $X” categories come into play, making it easier for customers to find what they’re looking for without feeling overwhelmed. Implementing these strategies on your e-commerce site not only boosts engagement but also helps convert casual browsers into buyers.

Here’s why “Shop by Price” matters, how to set it up effectively, and best practices to make the most of it on your jewelry website.

Read the full blog post below:

For retail jewelers, it’s essential to cater to a diverse customer base with varying budgets, especially when it comes to gifts. Whether it...

07/17/2024

Punchmark recently welcomed Tom Moore, Front End Developer, as the newest member of the Creative Team.

Tom will be tasked with building all new jewelry websites on the Punchmark platform, under the supervision of Dan Sirois, CPO & Co-Founder of Punchmark. This new addition frees up Dan to focus even more on the long term vision of all Punchmark's products.

Michael Burpoe, Director of User Experience at Punchmark, sat down with Tom to learn more. Read the blog post for the full interview.

Punchmark recently welcomed Tom Moore, Front End Developer, as the newest member of the Creative Team. Tom will be tasked with building all new j...

07/10/2024

Mike is joined by Ross Cockerham, CEO of Punchmark, on the latest episode of In the Loupe to have a conversation about the latest season of jewelry trade shows, innovations at Punchmark, and Ross's recent experiences balancing business and family.

We explore the importance of work-life balance, succession planning, and empowering team members to step into greater roles.

Listen on Spotify:
https://open.spotify.com/episode/73xwwkZOGRWUqmCfAaSG3N?si=c7ff291492ed47f8

Listen on Apple Podcasts:
https://podcasts.apple.com/us/podcast/in-the-loupe/id1503567454?i=1000661625167
------------------------------
Learn more about our sponsor Podium: https://www.podium.com/loupe/

06/06/2024

A snippet from Michael's first exclusive interview with new AGS President, Alexis Padis.

Listen to the full interview on Spotify or Apple Podcasts.

What does it take to lead one of the most respected organizations in the jewelry industry? Michael Burpoe, Director of User Experience at Punchma...

05/29/2024

We wanted to give a big shout out to Savannah Kell !!!! ❤
We love you and we're so glad you're a part of the Punchmark team!!!

Celebrating Savannah's Promotion to Designer!We are thrilled to announce the promotion of Savannah Kell from Junior Designer to Designer! This we...

05/10/2024

Join Mike for an exciting vlog-style podcast episode as he takes you behind the scenes of the THIRD annual Punchmark Client Workshop, in Charlotte, NC.

He shares what goes into organizing an educational summit for 35 clients, 8 sponsors, and 20 Punchmark Team members. It's a lot of fun every year, and we are already planning the next one, so mark your calendar for the end of April 2025!

Listen on Spotify
https://open.spotify.com/episode/3uwn7UqBhgOIz9v5dt0b5K?si=ca4c03bf30cb4a3c

Listen on Apple Podcasts
https://podcasts.apple.com/us/podcast/in-the-loupe/id1503567454?i=1000654773855

03/07/2024

Make Time for Education at the Next Jewelry Trade Show You Attend

According to Penny Palmer, Director of Member Services at IJO, she believes that attending the educational sessions is one of the most beneficial things you can do for your business. She urges attendees to bring their younger employees to these sessions as well to really light a fire in them to always be learning more.

IJO Dallas begins this week and we are just as excited about attending as the hundreds of jewelers that will be flying in from every corner of th...