PathPoint Services

07/20/2026

You built your own website on Wix or Squarespace. So why is your phone not ringing?

Here is the thing nobody tells you when you sign up for those platforms. Building a website and getting found on Google are two completely different things.

81% of consumers research a business online before making a purchase. And roughly 70% of all website traffic comes directly from Google. If Google is not showing your website to people, it almost does not matter that your website exists.

PathPoint Services just published a new blog post breaking down what DIY website builders will not tell you, and what actually moves the needle on Google.

Link in the comments.

07/15/2026

This one meant something a little different.

Kelsey's Legacy Forever Strong Foundation has spent 13 years empowering youth through scholarships, sports, and community in Chester County, PA. 35+ scholarships awarded. 865+ young people served. All in honor of a young woman who clearly left a mark on everyone she touched.

Building this site was the first website Charleigh Phillips launched through PathPoint Services. And somewhere in the process, it stopped feeling like a project. Learning about Kelsey, her story, her spirit, the joy she brought into the world, you could feel it in everything the foundation has built in her name.

Lori and everyone at Kelsey's Legacy are doing something really special. It was an honor to be a small part of it.

👉 Visit their site via the link in the comments.

07/13/2026

Just published something for my fellow Davie Chamber members and local trades businesses in the area.
If you're a contractor, electrician, plumber, HVAC company, or any kind of trades business in Mocksville or Davie County, this one is worth a read.

Link in first comment 👇

07/09/2026

Meet the team behind PathPoint Services.

Eric Phillips spent years in web development before opening Skinny Wheels bike shop in Salisbury, NC. After 14 years of running his own business, he understood firsthand what small business owners actually need from a website, and what it costs when that website gets put on the back burner.

Charleigh Phillips comes from a background in events, education, and client relationships. She handles business development, outreach, and making sure every client feels taken care of from the first conversation.

Together they built PathPoint to do one thing: give small businesses a professional online presence they can actually afford, handled completely for them so they can focus on the work they love.

That is the whole company. A father and a daughter who believe small businesses deserve better.

👉 pathpointservices.com

07/03/2026

Some projects hit different. 💙
Before PathPoint, Eric spent over a decade running Skinny Wheels Bike Shop in Salisbury - and before that, 7 years in web development at Food Lion's corporate headquarters.
He knew websites. He knew content. And he still struggled to keep his own online presence where it needed to be - because running a business leaves little time for anything else.
Sound familiar?
He wrote about what those 14 years in Salisbury taught him about visibility, web design, and what small businesses actually need online. Worth a read if you're a small business owner in the Rowan County or Piedmont area.
Link in the first comment 👇

07/02/2026

This is exactly why Charleigh and I joined CRG University. Real relationships, real referrals, real business. When you genuinely believe in the people in your network, supporting them is easy.

Dr. Gregory and Carolina Chiropractic Plus are the real deal - and now Charleigh can vouch for that firsthand!

This is what CRG University is all about.

CRG University member Charleigh Phillips recently visited Dr. Chandler Gregory at Carolina Chiropractic Plus. Not just to send her a referral, but because she is actually a patient.

That is the beauty of building real relationships in this group. Sometimes the best referral you can give is your own business.

When you genuinely know and trust the people in your network, supporting them is not just good business, it is a no brainer.

We meet every Thursday at 8AM. Learn more about our chapter at carolinasreferralgroup.com/chapters/university/

07/02/2026

We're proud to announce the launch of the new website for Kelsey's Legacy Foundation!

Kelsey's Legacy was founded in honor of Kelsey Kramer, a remarkable young woman whose memory continues to inspire youth through sports, education, and community outreach in Chester County, PA.

It was an honor to build an online home worthy of her story and the incredible work Lori and the Foundation are doing in her memory.

Check it out at https://kelseyslegacy.org

Kelsey's Legacy Forever Strong Foundation empowers youth through scholarships, sports programs, and community outreach in memory of Kelsey Kramer. Get involved.

07/01/2026

Every business has a first day. Legacy HVAC and Refrigeration is launching with 25+ years of collective experience in commercial HVAC, refrigeration, and cooking equipment service across Charlotte, Rock Hill, and the Kings Mountain area.

They are not new to the work. They are new to doing it under their own name.

PathPoint Services built their website from the ground up so that when customers go looking, Legacy is ready to be found. Commercial HVAC, refrigeration, cooking equipment, ice machines, and a dedicated service areas page built with local search in mind.

The best time to have a great website is before your first customer searches for you.

👉 legacycommercialrefrigeration.com

06/24/2026

This is why PathPoint Services exists.

Eric Phillips spent 14 years running Skinny Wheels bike shop in Salisbury, NC. Before that, he built websites professionally. He knew exactly what a good website required. He just never had the time to do it for his own business.

If a former web professional could not keep up with his own site while running a business, what chance does everyone else have?

That is the problem PathPoint was built to solve. Professional websites, handled for you, at a price small businesses can actually afford.

👉 pathpointservices.com

06/21/2026

Before there was PathPoint Services, there was just a dad and his daughter.

From a hospital room, to bedtime stories, to a concert lawn years later, Eric has been showing up for Charleigh since day one. These days he shows up as her business partner too, but that part came second.

Happy Father's Day, Eric. Thank you for being her dad first.