08/03/2022
If you're wondering where the name Fulcrum came from, let me share a little bit with you!
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If you visit the About page of our website, you'll find a short little explanation about that one episode of Friends...you know...the one where Ross tries to explain the importance of a good "PIVOT!!" And don't get me wrong, I (Jade) looove Friends! But the story of Fulcrum's name to me is so much more than that.
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When Lisa and I were trying to figure out what to name this adventure we wanted to take together several years ago, she kinda threw out the word Fulcrum. I can't really explain what happened when I heard that word...It was like a complete picture was before my eyes immediately.
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This is the magic that can happen when you land on your brand. While I didn't know exactly what it would look like, I had a story in my mind of what this brand would communicate. That story brought to life the brand that is now Fulcrum Creative and I love every single aspect of it!
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If you don't know what Fulcrum means, the literal definition is, "A thing that plays a central or essential role in an activity, event, or situation." And for us, that communicates everything we want Fulcrum to be for our clients and their businesses as well.
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Our goal is to play an essential role in your business, to be the pivot point for what you want your business to do. Our hearts are always to serve our clients and give them more than they bring to us💕
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If Fulcrum resonates with you, reach out! We would love to connect about how we can pivot you into all the amazing places you want to take your business.
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"Give me a lever long enough and a fulcrum on which to place it, and I shall move the world." -Archimedes
