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IMPACT

Name: IMPACT
Address: 125 Commerce Court, Suite 9, Cheshire, CT, 06410, US
Telephone: +12032654377
Price range: $$

Take control of your company’s growth. IMPACT is a sales and marketing training company that helps businesses take control of their digital future.

Learn how to consistently generate more customers through your website, content, and sales efforts with the proven Endless Customers System™.

10/29/2026

If your agency’s 2027 proposal just came in with a bigger number on it, you’re probably weighing two options: sign again, or build a team of your own.

Adam Quenneville Roofing and Siding had been through more than one agency when its marketing director, Morgan Bennett, received a $700,000 campaign proposal for the next year.

She decided it was time to bring the work in-house instead.

A year later, the company’s agency spend is down about $500,000, revenue is up 18%, and her team runs its own content, website, and video.

In the full episode, Morgan walks Bob Ruffolo through what she took back first, who she hired, and the training that helped her team keep it running.

At IMPACT, we coach companies like Adam Quenneville Roofing on how to build a marketing team they own through the Endless Customers System™. If that’s the decision in front of you, start with Morgan’s story.

Comment PODCAST for our most recent episodes. ✉️

10/28/2026

When we studied 100 AI recommendations across ChatGPT, Gemini, Perplexity, and Google AI Mode, the most common reason a company got cut from the list was that AI couldn't verify that the business was legitimate.

That one issue showed up in over 24% of disqualifications. More than pricing or reviews.

You might say, "Of course our business is legitimate!" But most of the time, something as small as an incorrect address, phone number, or even the naming convention for your business gives AI enough pause to NOT recommend you.

Website strategist Janet Mendez-Latouche gave us 4 clear questions you can ask when evaluating your website and whether it's a strong enough source for AI to trust your business.

👉 We know lots of you have searched your own business on AI. Share the strangest incorrect thing that AI has told you about your business! (And if you've fixed it) 😉

10/27/2026

What would your sales team do with 371% more booked appointments?

With a sales team of over 100 people, The Family Security Plan relies heavily on outbound calls, and its website only brought in around 2 calls per month.

After their website strategy with IMPACT and coaching with Vin Gaeta, their self-assessment tool and website are more than tripling their booked appointments (in just 30 days after launch).

Bob Ruffolo sat down with Senior Digital Marketing Strategist Roberto Aponte to talk about what changed and what makes a website actually start feeding your sales team, rather than a "nice-to-have" part of your marketing strategy.

Get real tips from Bob, Roberto, and "the guy with the beard" on the most recent episode of the Endless Customers podcast.

10/23/2026

Buyers trust people more than logos. And so does AI.

When your experts are easy to find and connected to what they know, on your website, on LinkedIn, and anywhere else they show up, buyers get to know the people they'll be working with before they ever reach out.

AI tools pick up on those same connections when they decide which companies and experts to trust and recommend.

Set aside the Nikes and Apples of the world and think about the roofer, the insurance agent, or the accounting firm you'd hire...

When you're choosing a business like that, would you rather buy from a brand or from a person?

10/22/2026

Do the local SEO strategies that worked five years ago still get you found when your customers ask ChatGPT who to call?

On this episode of the Endless Customers Podcast, coach Allison Belles and Bob walk through the priorities that help local businesses bring in more customers now that AI does more of the research.

That ranges from local service pages to:
- Earning specific reviews that mention services, locations, and people
- Adding your community to your blogs and videos
- Showing up offline through sponsorships, press releases, and local media
- Partnering with local creators

But most of all... Building a business that customers want to recommend.

Check out all of Allison's recommendations for improving local SEO. Comment PODCAST for our latest episode.

10/16/2026

Scroll through half a dozen local business websites, and you'll find multiple headlines calling the company "the best" or " # 1" in their market.

As recently as a year ago, a headline like that was enough to get AI to repeat it. Now, it's stopped working.

AI tools do deep research on your business across reviews, images, videos, and other websites, so a claim with no proof behind it gives them nothing to back it up.

IMPACT coach, Brian Casey's advice is to earn the conclusion. Give buyers and AI enough evidence to decide you're the best on their own:

- The same local award, won five years in a row, listed by year
- More reviews and a higher rating that you competitors, with new ones coming in regularly
- Photos and videos of your team at work, plus how long everyone has been with you
- A clear explanation of your process and who you're a good fit for

You can still write "best of" content and have that copy on your website. You just have to have the proof to back it up.

What other proof have you added (or want to add) to your website?

10/15/2026

Your website traffic can keep dropping while your marketing gets better at winning customers.

Here are the five numbers you should track instead:

🤑 Cost per lead: What you spend to get buyers to raise their hand.

🤝 Close rate: How often buyers close from your content and referrals vs. paid channels.

⏰ Sales cycle time: Measures how long a buyer sits in the sales process. The right content can speed that up.

📈 Lead volume and quality: The number of inquiries that meet your bar for being qualified.

🖥️ Website engagement: Bounce rate, pages per session, and conversion rate show if people arrive and keep learning before reaching out.

Together, these five metrics show whether your marketing is producing customers, whatever your traffic chart is doing.

In this episode of the Endless Customers podcast, coach Brian Casey and Bob Ruffolo also cover why perfect attribution is impossible, a free tool that shows how often AI cites your website, and why a "best roofer in town" headline stopped working on AI.

Comment PODCAST and we'll send you the latest podcast episodes!

10/14/2026

The pages that convinced AI to recommend you may never show up in your analytics report.

AI tools can read dozens of pages on your site before they suggest a company to a buyer. Then they send that buyer to your homepage, and that is all your reports show.

When traffic to your educational articles falls, it's tempting to treat that content as a failure and cut it.

Swipe through to see why they still matter, and what to publish that will make a difference.

10/13/2026

If AI is summarizing all your top-of-funnel content, is it still worth writing?

Top-of-funnel content is the educational material that answers early questions like "what is X?" or "how does Y work?" before someone is ready to buy.

It's also where traffic is falling fastest because AI answers those questions before anyone clicks.

(Mid and bottom-of-funnel content is declining, too, but by less.)

That's pushing a lot of teams to consider: do we cut this type of content? 🤷

But in this episode of the Endless Customers podcast, Bob Ruffolo and Stephanie Baiocchi explain why that could be a costly mistake.

AI is still reading top-of-funnel content and using it to determine whether your business is trustworthy and has the experience to be recommended. When you have great educational content that's full of your original data, expertise, and experiences, you have more control over what AI says about you and your market.

When you stop publishing, AI pulls from someone else. 👎

If your traffic is down and you're deciding where to put your content efforts, listen in before you write another article.

Comment PODCAST for our latest episodes.

10/09/2026

We're still riding the high from Endless Customers Live this week. 🩷

It was a jam-packed three days, full of community, connection, and the most important sales and marketing topics facing businesses today.

We hope you left inspired, motivated, and confident in what you and your team need to tackle next.

We're thankful to all our attendees, sponsors, coaches, and the countless crews that come together to make this event happen.

Can't wait to be with you all again in Chicago! (April 5th-7th)

Address

125 Commerce Court, Suite 9
Cheshire, CT
06410

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+12032654377

Website

https://www.impactplus.com/, https://www.endlesscustomers.com/

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