Excal Design

07/02/2026

Wishing everyone a Happy as we celebrate 250 years of America's Independence, this weekend !

06/15/2026

is

Most “branding” conversations are still about logos, colors, and type. That’s not your brand. Your Brand Is a series of decisions...

06/11/2026

Are your key , and in alignment?
Branding needs to be more than and messaging. In this article we've compiled our Brand is Behavior series of posts, to provide a quick guide to audit your business from a brand perspective.

Most “branding” conversations are still about logos, colors, and type. That’s not your brand.

05/05/2026

Most branding advice is wrong.
Your brand is not just your logo.
It’s your behavior.
What you prioritize.
How you respond.
What you do when it’s inconvenient.
Design doesn’t create brand.
It reveals it.
Over the next few posts, We’ll break this down.
Follow along if you care about branding beyond aesthetics. Subscribe to our newsletter if you want the advice in one place.

02/12/2026

go with the choice you're scared to make

02/12/2026

Go where you're scared to go!

01/06/2026

The top 2026 trends for branding are here! Follow us for more insights on , and .

As we step into 2026, brands aren’t just competing on products — they’re competing on purpose, experience, and emotional...

12/31/2025

2025 broke every branding rule—and rewrote the playbook.
From bold rebrands to strategy-first identities, we gave it all!

12/22/2025