Brand Genius Studio

Brand Genius Studio We help businesses to become brands that elevate above their competition by connecting them with their company’s Brand Genius.

If your website looks like a template, you’re doing it wrong.Too many businesses rely on quick and easy to get the job d...
09/30/2022

If your website looks like a template, you’re doing it wrong.

Too many businesses rely on quick and easy to get the job done instead of understanding that the key to building a great brand comes when you:

1. Have the right messaging.

2. Establish an identity that makes sense.

3. Have a website that is functional AND unique to your brand.

If you want to be known for your unique offer and stand out from all the rest, your brand identity and website should match that energy.

Check out the new brand and website we did for the OKC ICC (Oklahoma City International Christian Church). They are a ne...
09/01/2022

Check out the new brand and website we did for the OKC ICC (Oklahoma City International Christian Church). They are a new church that wanted a distinctive brand for a purposeful mission. How did we do? Visit their website for the full experience: https://okcicc.org/

03/03/2022

Check out one of our recent brand and web clients: IRTH Hydration. Their mission is to reset the planet ™ by advocating for the decrease in use of plastic bottle waste. We particularly appreciate how they are not only selling water bottles to help the planet, but how their brand will impact disadvantaged communities nationwide by educating and providing resources to help clean up these areas providing a better lifestyle. To support them please visit their campaign page by typing in the name IRTH in the search bar of indiegogo.com.

Are you thinking about starting your own ecommerce brand to sell products online?Here are some practical tips you can le...
02/08/2022

Are you thinking about starting your own ecommerce brand to sell products online?

Here are some practical tips you can learn from one of our recent case studies: IRTH Hydration.

First, start with a mission, not the product. When you choose a mission that you are passionate about, you build a brand story that becomes personal to you. This will resonate with your audience and help you to choose the right product that will solve a problem in the market.

Next, build your brand around your mission. Your brand strategy and identity should be relevant and stay true to your mission. Your brand genius (the core of your brand that will elevate you above the rest) will be found when you capitalize on what you have and how you can stand out in the market. Invest in your brand as you build.

Recent design work for an upcoming women’s production entitled, “I Am Her.” By starting with a style direction (also kno...
01/27/2022

Recent design work for an upcoming women’s production entitled, “I Am Her.” By starting with a style direction (also known as a mood board or, the more in depth version, a stylescape), the outcome can speak the right language for your brand’s goals and target audience. The production Director wanted the visuals and invite to evoke the emotions of: striking, intriguing, mysterious and powerful. How’d we do?

Rebranding work for a church in Houston whose mission is to transform lives by the truth. For background context, the cl...
12/23/2021

Rebranding work for a church in Houston whose mission is to transform lives by the truth. For background context, the client wanted a mark that would combine what the city of Houston is well-known for; being the world capital of space exploration. They wanted to combine an unconventional expression of a rocket as an elevation of faith and life that they bring to the people in the city through their outreach. We developed a mark that combines an ignited rocket and the letter H to create a recognizable, yet custom identifier for their rebrand.

Tip: if you’re thinking about a rebrand for your company or organization first ask these two important questions: 1) why you’re looking to rebrand? 2) what problem are you attempting to solve that requires a rebrand of your current brand? This will help guide you in the right direction to create new branding that will work for you in the years to come as your brand continues to grow.


Are you confusing movement with progress?In business, progress takes careful planning, time and investment toward the ri...
11/24/2021

Are you confusing movement with progress?

In business, progress takes careful planning, time and investment toward the right plan, people and means to achieve a goal. Movement is as easy as doing for the sake of doing. Just as in life, careful steps to where our feet take us can lead to success. So it is in your business, when you’re building in the right direction, don’t undermine the small steps in the right direction.

As Tony Robbins says “the path to success is to take determined, massive action.”

Be thankful for the small steps in the right direction. When you add them all up they lead to massive action. When you look back you’ll see all the time, resources and precious moments you’ve saved along the way.

Are you taking steps in the right direction for your brand?

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Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm

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