09/11/2022
Must-do's to make your store successful.
- Your eCommerce website must look appealing, have products organized in different categories and subcategories, fast loading speed, banners must have your actual products photography, product listings shouldn't be redundant and similar products must be organized in variations, and there must be a working newsletter subscription form on the home page, the footer must have links to social media pages and links to about us page, privacy, and policy, terms and conditions, and contact us. There can also be a location page for better local SEO.
- On this eCommerce store, you must Create optimized product listings
- Do keyword research
- Put the primary keyword in the title, meta description, h1, image alt text
- Do interlinking
- Organize the content in headings and paragraphs
- Submit the product page URL to Google Search console Url inspection.
- You should then import your products to Facebook and Instagram (only Facebook, if in Pakistan) and create a catalog on the Facebook commerce manager to establish your Facebook shop. This shop will enable features like product tagging and enable people to browse your products on Facebook and then check out on the website.
- You can then use this catalog to run catalog ads with website conversion objectives and enable pixel to track and retarget the customers showing interest in your products.
- You must have a GMB and optimize your GMB listing to rank locally.
- You must regularly update blogs centered around your product's primary keywords.
- You must hold regular influencer marketing campaigns and photoshoots, especially if it's a fashion brand, to keep the audience engaged with your brand and generate word-of-mouth marketing.
- STORY marketing: You must shoot videos in portrait mode and then edit them for Facebook and Instagram stories, This method generates the freest organic leads from the audience already on our pages.
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