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VSA Partners

Name: VSA Partners
Address: 600 West Chicago Suite #250, Chicago, IL, 60610, US
Telephone: +13124276413

VSA Partners, Inc. CHI | NY | SF
vsapartners.com With more than 300 employees, VSA is headquartered in Chicago, with another office in New York.

Founded in 1982, VSA’s work across brand, communications, digital and marketing has produced results for some of the world’s most respected, forward-thinking businesses, including IBM, GE, Harley-Davidson and Nike.

05/15/2026

🥈We’re thrilled to share that ! Our campaign “Keep It Real,” created in partnership with McAfee, won Silver in two categories at this year’s Chicago ADDY awards. The campaign launched last spring and used humor and some especially scammy-looking AI slop to increase the brand’s perception and consideration among Gen Z consumers.

For almost 65 years, the American Advertising Awards has recognized creative excellence in advertising at the local, regional and national levels. We’re grateful to the Chicago Ad Federation for the honor at this year’s competition and to be recognized alongside so many iconic Chicago agencies.

Learn more about the campaign at the link in our bio.

04/29/2026

Last week, we shared a POV from our very own Liz Murnin that highlights the benefits of employee engagement and how you can craft a program to activate your employees as ambassadors for your brand. (Check it out at the link in our bio if you haven’t read it yet!) This week, we’re revisiting a campaign that puts those steps into action.

When Google needed help persuading customers to make the switch from iPhone to Pixel, we targeted the people with direct influence over the sale: retail employees. To creatively engage, educate and motivate retail sales associates (RSAs) in big-box stores, we designed the Ph.G program.

At the core of the creative was a desire to equip RSAs with the information they need in a memorable, hands-on way. To activate the program, we designed a suite of educational content and design, paired with exclusive swag items, training modules and an interactive training kit. Each component was created to help spark excitement and deepen understanding of the new Google ecosystem.

To learn more about the work, check out the full case study at the link in our bio.

09/04/2025

New logo, new look, new award. 🥈We’re honored to share that VSA won Silver at this year’s Graphis design for our logo redesign for .

Since 1944, has celebrated excellence in design and its global competition celebrates groundbreaking design in order to document important contributions to the field, and to inspire the next generation of designers.

As BNY approached its 240th anniversary, it partnered with VSA to launch a new brand identity and logo that reflects who BNY is today and where it is going. Together, the brand identity and updated logo work in tandem to reshape BNY’s perception in the market by creating a cohesive and compelling brand story. BNY today is more visible, bold, and scalable—reflecting the dynamic nature of BNY itself.

09/03/2025

In an updated case study live on our website, we’re diving into our twenty-year relationship with CME Group to showcase how we transformed the brand’s 150-year legacy as a trading exchange into a new role as a leader in finance.

From brand strategy to website design and employee engagement to event marketing, VSA imbued this leadership lens into a variety of digital and physical touchpoints to clearly signal CME Group’s evolved role in finance.

Visit the link in our bio to see the case study in full.

07/09/2025

VSA’s Design4Better is back with a brand new installment!

Introducing Seattle Mutiny, our name and identity proposal for the Professional Women’s Hockey League Seattle () team. 👋

At the end of the 2024–25 season, the PWHL announced the addition of its Seattle franchise. While this expansion team is still unnamed, we couldn’t wait to welcome the team to the community.

A few things you’ll notice:

✨ ‘Mutiny’ hooked us—it’s fierce, exciting, and a seaworthy complement to the Seattle Kraken. Plus, bonus points for fans being able to call themselves the Mutineers.

✨ The new identity uses the team’s existing cream and emerald green colors but progresses the brand with bright sea green and a vibrant orange accent.

✨ Our dynamic logo gives Seattle’s iconic Space Needle an edge by combining it with a pirate’s sword.

Check out the new name and logo above or at design4better.co, and let us know what you think in the comments. And and fans we would especially love to hear your thoughts! This was a passion project for us—we’re so excited for the team.

Special shout out to the VSA crew: Heather Stickney and Janelle Blasdel, with design support from Cody Fenske and Pete Barnett.

05/08/2025

We’ve been working on something pretty special…

Really happy to introduce “The Touch Advantage” to the world with our client . Written and designed by VSA, this book is for anyone who has ever geeked out over beautiful packaging.

Sappi partnered with to explore how touch affects purchasing decisions, brand perception, and customer satisfaction. The book includes empirical data from their study and actionable strategies for brands looking to better connect with their consumers during the packaging experience.

“The Touch Advantage” debuted at NY this week. Stay tuned for details on how to get your own copy by following Sappi!

11/19/2024

In a world of stuffy whiskey brands, 2 Gingers captured the fiery, adventurous spirit of the original “two gingers”—the founder’s red-haired mother and aunt.

11/12/2024

Marvin, made for today.

11/04/2024

When Goose Island scaled, they did it with soul—by honoring where they came from.

10/15/2024

When we helped Addison Group’s talent solutions business unit refresh its image, we made strategic design moves to center the brand around what makes Addison Group so special: its people.

Swipe to see the full system, including notional designs and the application of the brand on Addison Group’s revamped website.

06/28/2024

Really honored to share some new campaign work with our friends at , a theater in Chicago’s South Loop.

VSA created this campaign to welcome the off-Broadway production, “Blank! The Musical,” to Chicago. “Blank!” is a completely improvised show, created via audience suggestions. The musical improv show premieres this month at The Revival on June 29.

“I’m thrilled VSA and ‘Blank!’ could partner in this way,” said VSA Head of Strategy Michael Girts, who is also one of the show’s creators. “VSAers and the actors in ‘Blank!’ share a lot of the same traits: courage, creativity, versatility and an unwavering belief that a great idea can happen in an instant.”

The new campaign builds on a previous campaign concept created by Kieran Antill, with photography by Richard Ballard.

Read more using the link in our bio. And break legs to the cast and crew!

Address

600 West Chicago Suite #250
Chicago, IL
60610

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+13124276413

Website

http://www.vsapartners.com/

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