08/07/2026
ChatGPT is increasingly relying on Product Feeds. Since inception of tracking in late November last year, product feed retrieval share has risen every month, climbing from 4.3% to ~20% of all shopping retrievals in the last 6 weeks. Brands without product feed integration risk becoming invisible to ChatGPT shoppers.
The rise in importance of product feeds in ChatGPT Shopping. Are PDPs still prevalent when ChatGPT searches for product information? What does this mean for brands? Here's what over 1 million ChatGPT shopping offers revealed.