02/24/2026
I knew a business coach making $100k/year who referred to her clients as "cash units."
She also had a whole personal brand around being "real" and "heart-led."
This is the tension Christy Price and I are talking through live TODAY — what authenticity actually looks like when most marketing models quietly reward exaggeration and performance.
And how to sell in a way that actually lines up with who you are.
Come hang →
We’re constantly told that authenticity is the key to selling online. But in an internet full of exaggerated income claims, polished funnels, and “trust me” ...