Studio Sparx

01/10/2025

How the heck did I still build my business without posting for 6 months?😳

Bailing on the gram was NOT the plan! But the truth is, I honestly only had time for my current clients while figuring this whole mom thing out.

And somehow - this ended up being one of my best years financially, even with 3 months maternity leave!

At first - I just didn't have have the time. Eventually, I realized I also didn’t want to nor need to "keep showing up".

I really just wanted to spend my free time watching the most amazing little person grow. And that is what I did.

THIS is what I have strived for since leaving my 9-5. The ability to let my professional life ebb and flow with my personal life.

And as you know - I am a big proponent for building your brand your way, and it was really nice to see that I can grow without doing the things that don't work for me anymore.

And yet...2024 was one of my best years financially. 🙌 The strongest in 5 years actually! Even with maternity leave!

👉 So if you need someone to tell you it's okay to not post or you don’t need to launch that promo or you can take a rest with the YouTube videos - here it is!

Try something else for a bit or try nothing at all and just focus on your current clients.

❤Share below how was your 2024 and what are you doing differently in 2025? Love to hear.

05/16/2024

Ever felt lost trying to decide if it's time to bring in a brand expert? 🤔 I get it!

There is so much wrong information about what we do and what we actually provide.

This is going to sound so boring - but brand experts actually offer pretty much the same thing. It’s the non-experts I see that try to switch it up with offers that tend to lead to confusion and gaps in brand strategy.

So I decided it was time to write a blog post that breaks down the 4 main types of brand experts to finally provide some clarity!

💻 Head over to my latest blog post “What is a Brand Strategist?” to get a complete understanding of what we do BEFORE hiring another brand “expert” who may not be providing you what you need.

05/13/2024

🗞️Newsflash - Branding and brand strategists have been around for decades.

Yup - I know - many people hear branding and think it's a buzzword.

That’s okay, I totally understand. Part of this is because there are a lot of non brand experts going around and providing information that waters down what we really do.😡

Why?

👎 Some of them do it because they think they can cut through a lot of the hard work of establishing a true brand strategy and instead sell you months of brand coaching instead.

👎 Others interweave what they think is brand strategy within their offers without ever actually learning how to conduct it the right way and skipping many steps.

👎 And then there are the brand strategists who actually don’t provide brand strategy at all.

I recently spoke with an expert who has 35-years of experience in his field and he is just now ready to hire me.

👉 He is expanding the business, hiring staff, and said “I know everything about my brand - but I need someone to organize it and set up the foundations of what we are about so we can have a brand that is consistent and stands out”

And guess what - that takes a lot more than a single session, figuring out your TMA pain points, and having some Voxer support as you tell your story on social media for a few months.

A well established brand strategy actually does have tangible deliverables and certain things it must define in order for it to be successful.

Each strategist may do it a little differently, but we all know when we review your strategy if it was actually completed by an expert or not.

And I hate to break it to you - but some of you are getting random buffet style brand “strategy” but our paying private chef level costs!

It’s time to help you understand more about what it is we offer.

💻 Head over to my latest blog post “What is a Brand Strategist?” to get a complete understanding of what we do BEFORE hiring another brand “expert” who may not be providing you what you need.

What is a brand marketing specialist and what does a marketing specialist do? Read the blog post to learn about the 4 types of brand marketing specialists and what they provide to build your brand and business.

04/18/2024

⚡️Inspiration really can come from anywhere. And my new offer came from my wedding dress.

Nope…I’m not following the dreams of my 8-year-old self who would have loved for me to become a wedding dress designer.🧑‍🎨

⭐️I’m talking about the idea of buying off-the-rack and turning it into a semi-custom piece that fits both our bodies and style perfectly!⭐️

My wedding dress fit me like a glove! I still look at our wedding pics and can feel how beautiful and confident I felt that day.

💡A semi-custom wedding dress made me realize I wanted to offer semi-custom design.

Just like the wedding dress, these brand and website templates are created to be customized to your business and needs - but at half the price of a complete custom design.

Not to mention, the time it takes is a lot quicker than starting from scratch!

👆Scroll to see how I can tailor one of my semi-custom brands to your business.

03/08/2024

🤩 It’s totally okay to be basic! With your branding that is!

Yes, I know - not something you think you would hear from a brand identity designer and strategist.

Unless you are 100% sure what your business offers, who it will serve, and what makes it unique - I would wait to invest in complete brand strategy and identity design.

👉 The reason is that for most solopreneurs or service providers who are just starting out, it takes a year or two to be able to truly understand your marketplace and who you are in it.

So instead of investing a lot of time, money, and energy into brand development - it is okay to get by with just the basics.

Slide to see the 6 basics you need to get started with your brand identity.

And guess what - my mini brand kits all offer these exact things! Plus there are only 6 available per collection and they are tailored to your business. So you still get a semi-custom brand within 2 weeks and at half the price of a custom job!

02/15/2024

Blogging can be one of the best ways to build your brand authority and snag new business!

For my clients and myself, we haven seen huge benefits - but our 2 faves are:

📈 A boost to our organic website SEO so that more people looking for what we provide will be able to find us.

😍 Hot prospects from these new visitors after they read our awesome blog post!

As much as I wish I could say it is just because we are THAT awesome at writing; the truth is that there is a lot more strategy involved.

Because you may feel that you can pull off a blog because you love to write, share stories, and provide great information; but there is a lot more to it to make sure it actually gets seen 🔍

⭐ Slide to grab 9 tips that you are going to want to save before you start writing your next blog post!

Want more? 👉 Read the latest blog “Best Structure for a Blog Post for Maximum Results” where I provide a complete breakdown of how your blog post should be structured to get the most out of your hard work!

02/05/2024

🤔 Should you start a blog? This has been a 🔥 hot topic lately, especially after a famous SEO expert shared that starting a podcast would be better than a blog.

Here’s the thing - blogs are an amazing way to:
🔍 Help with searchability and website SEO.
💁 Build your brand awareness and authority.
🥳 Promote lead generation and even close deals.
✍️ Make MICRO content easier to create.
💬 Cultivate a brand relationship with your target audience.

And guess what...so are podcasts!

You know that I am all about finding marketing strategies that work with you and for you ♥️

So today’s blog post is all about helping you find out if...
✅ You need a blog
✅ A blog will benefit your business
✅ You can manage a blog (don’t do it unless you can execute my 7 actions needed for a strong blog)
✅ You’re natural marketing ability aligns with blogging

👉 Read the blog to learn in my 🔗 bio link more about why you may want to finally launch that business blog!

01/19/2024

Hey small biz owner - 👋 Planning to roll out an epic marketing series? Ive got your back with some game-changing tips to make your content pop and your audience crave more. ✨

Slide to learn more about each of the following to build your series!

Define your Objectives ✅
Know Your Audience 🎯
Choose the Right Platform 📲
Maintain Consistent Theme 🔄
Craft Compelling Titles 🌟
Encourage Audience Interaction 💬
Weave a Narrative 📖
Cross-Channel Promotion 🌐
Measure and Adapt 📈
Create Additional Content 📢

👉 Swipe right for the essentials. 🛟Save for when you get started!

💡 Want more help? 🙋Book a Brand Strategy Session if you want to dig deep to clarify your series, focus on what to do next, and develop a strategy to get in front of your audience!

01/16/2024

Want beautiful branding in a week? 😱 Read on to learn about my newest service launching SOON!

Truth: I have been wanting to do this since I started my business.
Truth: I have been doing this on the down low for a year to perfect the process.
Truth: I will finally be launching within the next year!

🎉 I am so excited to give you the sneak peek of my Mini Brands coming in 2024! 🎉
🪄 This is the perfect option for those of you who are looking for semi-custom design with a quick turnaround time that will also allow you to grow as your business expands!

♥️ These semi-custom brand kits, like the Anjah seen here, will only be available for a certain number of clients. This allows the kits to be budget-friendly but still maintain uniqueness and individuality.

✅ Each kit will include a design strategy session with me to make sure it is the right fit for your brand and to go over the customization options like color palette, graphic icon, and fonts.

This isn’t your basic kit either, because each one will not only come up with a complete logo suite, fonts, color palette, pattern, and guidelines - but we can easily add on additional assets that make sense for your business 💁

You can add these assets now - or later when your business grows! The entire point is so you can easily build your brand as you grow your business!

Oh and did I mention that they will be delivered in just 2 weeks? 😯

More information to come 👉 but if you know you love this look and can see it for your own brand - DM me now to learn more!

08/21/2023

Have you lost your marketing mojo?!😩

Has this happened to you? You try out “the perfect strategy” that seems to be working for everyone even though it doesn’t really seem to be your thing.

Although you’re not sure that it’s the right direction for you - you commit anyway, because everyone tells you that if you just stay consistent - it WILL work.

So you try it out; hating every step of the way; making excuses not to do it; struggling to create any content that feels authentic; and then finally putting something out there that feels cringy.

And then…crickets….

It must be you, right? It’s working for everyone else - so it must just be that you didn’t do it right, or often enough, or - people just don’t like you.

So you cry, get angry, give up and have a scoop (or the whole pint) of cookies ‘n cream ice cream!

😡 You just lost your marketing mojo! And man is it hard to get it back. 😣

I am here to tell you - it wasn’t you - it was the “perfect” strategy.

There is no 1 perfect strategy -💡 if so, then I wouldn’t have a job! In fact, there wouldn’t be marketing companies, and everyone would just start their own business.

But…there is the perfect strayour ideal people; and become super easy to implement.

I am on a mission to help you get your marketing mojo back - and ma #
My FREE weekly email series 💫“Build your Brand with…” has 1 goal - to help you find the right way to build your brand your way.

🌟“Build your Brand with…” focuses on 1 thing that you could implement into your brand to build your business. Some of them are going to be perfect for you; while others may be perfect for someone else.

What you can expect:
✅ Industry Tips
✨Motivational Stories
⚙️Strategies
🏆Challenges
🔍Guides
🖇️Worksheets

👉 scroll to see some of the recent titles and then sign up in my bio link!

07/13/2023

Is Threads 🧵 good for your brand?

First 👉 remember that there are thousands of ways to market your brand and the best way will always be the one that you can maintain.

In fact, an Instagram account that hasn’t been active for 6 months or a Facebook account that has been dead for a year can actually be hurting you rather than helping 😩

So we want to make sure that any social media platforms that you use are being constantly active.🤳

With that being said; ✅ Threads is a great idea for many of you to expand your brand.

But - ❌ if you just don’t think you want ANOTHER social media account or that the twitter-like option isn’t for you - no problem!

If you are interested about this new platform 👉 slide to learn more about who may love Threads and who might want to skip it!

📣If you want more tips about and learn about the 4 types of marketing personalities who would thrive on Threads 🙋‍♀️ make sure to sign up in my bio link for my weekly 📧 email series “Build your Brand with…” because next week I’ll dig even deeper about this new platform.

05/16/2023

🤔Fix it or Nix it? 💻Love your website, but someone telling you to start over? Read this first!

Website problems but unsure if you should really spend the time and energy on it?

First off - website problems should always be fixed, BUT not all websites need to start over.

Honestly, if you go on a consultation call with a website designer or developer, they are going to try hard to convince you to start off fresh with them.

That can easily mean thousands of dollars and at least a couple months of time.😡

You may even love the look of your site, but know that there’s something still off. This is when you want to 🔧 fix it rather than 🚫 nix it.

The new 🎉 Website Audit Strategy Session is perfect for those who need professional help to bring the website they love to the next level.

The website audits are a great way to bring an expert on with a fresh pair of professional eyes to see what actually needs to be changed. I focus on SEO, design, content, strategy, funnels, and more!

Slide to learn if you need to fix it or nix it and how my Website Audit Sessions work👉