07/29/2026
| Swatch
Grady Campbell partnered with Swatch's Milan marketing team to create the Spring Collection, developing award-winning watch designs that sold out within just three months. A project that combined creative thinking, bold design, and the power of great branding.
https://www.gradycampbell.com/case_study/swatch/
Swatch is a swiss watchmaker founded in 1983 to re-capture entry level market share lost by Swiss manufacturers during the “quartz crisis” and the subsequent growth of Japanese companies such Citizen Watch Co. in the 1960s and 1970s, and to re-popularize the analog watch at a time when the digit...