07/29/2026
Big-screen impact, digital-precision targeting. 📺⚡
At Thunderburst Media, we’re taking Connected TV (CTV) advertising far beyond traditional broadcast reach. You can now place high-impact, non-skippable video ads on the living room screen with the exact same data-driven precision you expect from search and social.
Here is a breakdown of our enhanced CTV targeting capabilities designed to eliminate wasted ad spend and convert high-intent viewers:
📍 Precise Geofencing & Location Intelligence
Turn real-world movement into targeted streaming campaigns.
✅ Competitor Conquering: Build custom virtual perimeters around competitor locations to serve ads to active shoppers when they get home.
✅ Event & Venue Targeting: Reach attendees who visited trade shows, sports arenas, conferences, or specific commercial corridors.
✅ Hyperlocal Radius Controls: Deliver tailored regional messaging down to individual ZIP codes, service areas, or custom geographic polygons.
🎯 Household-Level Addressable Targeting
Stop paying to reach households that aren't in your ideal market.
✅ 1st-Party CRM Onboarding: Securely match your customer email lists or phone databases directly to streaming household profiles.
✅ Custom Lookalike Modeling: Expand reach by building target cohorts that mirror the demographic, behavioral, and buying traits of your highest-value clients.
✅ Granular Demographic & Behavioral Filters: Layer purchasing habits, household income, homeownership status, and lifestyle interests onto every campaign.
🔄 Advanced Site & Lower-Funnel Retargeting
Bridge the gap between couch-time viewing and website conversions.
✅ Cross-Device Attribution: Track when a CTV impression leads to direct web visits, lead form submissions, or online purchases on a smartphone or laptop.
💡 Ready to bring performance-driven targeting to the biggest screen in the house?
Send Thunderburst Media a message today or drop a comment below to see how our updated CTV capabilities can scale your campaign ROI!
Learn more: https://thunderburstmedia.com/ott-ctv-advertising/