Burnt Waffle Marketing

Burnt Waffle Marketing Human-centered, empathy-driven digital solutions to build – and move – your audience.

It’s been years since we left the classroom, but our student personalities clearly followed us into our careers. Can you...
08/26/2026

It’s been years since we left the classroom, but our student personalities clearly followed us into our careers. Can you guess everyone’s role? 📚

Say hello to Michelle, our newest Marketing Associate! 👋From strategy to content, Michelle brings years of experience fi...
08/19/2026

Say hello to Michelle, our newest Marketing Associate! 👋

From strategy to content, Michelle brings years of experience finding creative ways to help clients connect with their audiences. She’s joining us from sunny Florida, but don’t let that fool you. Her Chicago roots run deep, so we already know she means business! 🔥

We’re so excited to have her at BWM and can’t wait to see what’s ahead. Welcome to the team Michelle Martinez ! 🪩

If your last post was from last year, potential customers might assume you’re closed, or worse, that you don’t care.A st...
08/10/2026

If your last post was from last year, potential customers might assume you’re closed, or worse, that you don’t care.

A strong social media presence isn’t optional anymore. It’s part of the customer journey. That’s where we come in.

Interested in leveling up your socials? DM us.

It’s a tale as old as time... “The algorithm has changed.” 😅It can be hard to keep up with what’s actually important, bu...
08/03/2026

It’s a tale as old as time... “The algorithm has changed.” 😅

It can be hard to keep up with what’s actually important, but don’t worry, we’ve got you.

Stop guessing your next marketing move. 👀Our Strategic Stack is a 4-step framework built to help you uncover what’s work...
07/14/2026

Stop guessing your next marketing move. 👀

Our Strategic Stack is a 4-step framework built to help you uncover what’s working, create a clear direction, and build a strategy designed for real growth.

More clarity. More visibility. More impact.

Want the details? Comment STACK below. 🧇

Yes, all that scrolling is actually a very important part of the job. 🤳 We create scroll-stopping content for our client...
06/02/2026

Yes, all that scrolling is actually a very important part of the job. 🤳 We create scroll-stopping content for our clients in three simple steps:

1. Scrolling (aka trend research 😉)
2. Understanding brand voice & audience
3. Developing an ex*****on plan

Ready to elevate your content game? Shoot us a DM.

Ah yes, the infamous trend hopping. 👀If you’re trying to build a strong brand, it shouldn’t depend on jumping on every s...
05/28/2026

Ah yes, the infamous trend hopping. 👀

If you’re trying to build a strong brand, it shouldn’t depend on jumping on every social media trend. There is a way to incorporate trends into your strategy effectively and authentically.

The key? Knowing your brand’s voice, values, and audience first.

Not every trend is worth chasing, but the right ones can help your brand feel timely, relatable, and culturally aware without losing its identity. The best-performing content usually isn’t random trend participation, it’s trend adaptation with intention.

If you’re needing help with which direction your brand should go on social media, that’s what we’re here for. Pop us a DM and we’ll chat about your specific strategy to actually get you in front of the right audience.

Sold out shows deserve a feed to match 🪩
05/19/2026

Sold out shows deserve a feed to match 🪩

Feeling stuck? Our May Guide is here to help you have your brand’s most productive month yet. Consider this your permiss...
05/05/2026

Feeling stuck? Our May Guide is here to help you have your brand’s most productive month yet. Consider this your permission to stop overthinking it 🌸

Hot take: our team is way more interesting outside of work hours 🤭Drop your answer in the comments!
04/30/2026

Hot take: our team is way more interesting outside of work hours 🤭

Drop your answer in the comments!

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Chicago, IL
60618

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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