97 Switch

02/25/2026

There was a time when a website functioned like a digital brochure. Today, your website isn’t a marketing asset, it’s operational infrastructure.

Check out our most recent blog to learn how to rethink your digital foundation for performance, scalability, and trust.

https://www.97switch.com/insider/your-website-isnt-a-brochure-its-infrastructure-for-growth

01/26/2026

In 2026, AI decides who gets recommended.
The question is: will it be you?

See where your brand stands: https://www.97switch.com/insider/ai-assistants-are-your-new-homepage-how-to-show-up-in-chatgpt-in-2026

01/12/2026

Trust is the real conversion lever in 2026, and design isn’t decoration.
It’s credibility.

See the signals buyers look for →https://www.97switch.com/insider/the-digital-trust-stack-7-design-signals-that-make-buyers-say-yes

12/15/2025

Out of 350,000 global service providers… Clutch picked 1,000 of the best. Feeling grateful to be one of them 🥂

12/09/2025

The secret to growing in 2026?

It’s not more spend, it’s a smarter system.

We’re breaking down how design, data, and AI work together to power real results.

https://www.97switch.com/insider/the-growth-engine-why-design-data-and-ai-will-shape-high-growth-teams-in-2026

12/04/2025

Twelve years in, and we’re still just as energized by thoughtful work, inspiring people, and stories worth sharing.

Huge thanks to our partners, collaborators, and everyone who’s been part of this journey!

Here’s to year 12, and to making the next chapter our best one yet. 🎉

11/17/2025

Smart leaders don’t just adapt, they anticipate.

This is your last chance! Learn from Jeremy Greenberg how to drive smarter growth and stay ahead in the PropTech space.

👉 Don’t miss out, register at 97Switch.com today.

11/13/2025

Staying ahead pays off 🎉

We’re grateful to be recognized in Clutch’s Global Awards for Generative Engine Optimization! This marks the 7th year in a row that Clutch has named 97 Switch a top agency.

A huge thank you to our partners for trusting us and inspiring our team to keep raising the bar. This recognition reflects our commitment to thoughtful, forward-thinking work and our focus on helping brands stay ahead in a rapidly changing digital world.

🥂 Here’s to what’s next!

97 Switch has been honored as a Top Company for Generative Engine Optimization, celebrating our leadership in helping brands stay visible in an AI-driven world.

11/13/2025

You need smarter strategy.

The way Real Estate and PropTech companies grow is changing.
AI is reshaping how customers discover, evaluate, and choose, making traditional marketing playbooks obsolete.

Join us for Scaling Smarter: Real Estate and PropTech Business Growth, a live webinar built for PropTech leaders, founders, and marketing decision-makers.

Here’s what we’ll cover:
💡 How to modernize your visibility with AI-first SEO
💡 Why a unified customer journey drives better conversions
💡 How to analyze user behavior to double down on what’s working

Plus, we’ll share a real case study: how one real estate SaaS platform increased site traffic by 41% using this framework.

📆 November 5 | 10 AM PST | Live on Zoom
🎙️ Hosted by Jeremy Greenberg, Founder & Managing Director at 97 Switch
🔗 Register at 97switch.com

11/11/2025

Scaling fast is good. Scaling smart is better.

One week to join Jeremy Greenberg for insider strategies in the PropTech industry.

👉 Seats are filling fast, register at 97switch.com.

11/07/2025

Marketing in PropTech is changing fast. AI is rewriting the rules of discovery, and customer expectations have never been higher.

Join us for Scaling Smarter: Real Estate and PropTech Business Growth, a live webinar designed for leaders who want to scale strategically.

We’ll cover:
• AI-first SEO and smarter visibility strategies
• Consistency across every customer touchpoint
• Real data on what drives conversions in PropTech

Hosted by Jeremy Greenberg, Founder & Managing Director at 97 Switch
📆 November 5, 2025 • 10 AM PST
💻 Register at 97switch.com