97 Switch

97 Switch Digital marketing and web design agency, helping you tell unforgettable stories with a personal touch

We help brands tell unforgettable stories through digital marketing and web design with a personal touch. Our award-winning team utilizes strategy, custom creative assets, and website design & development to create a long-lasting impact for your business.

Your website doesn’t need to do everything. But it should make people feel confident doing business with you. Small deta...
10/27/2026

Your website doesn’t need to do everything. But it should make people feel confident doing business with you. Small details can have a big impact on trust. Before you add another feature, ask: does your website give people a reason to believe you?

10/21/2026

Before you create the content, ask one question: What job is this supposed to do?

Whether you’re writing a blog, email, website copy, or social post, the answer should shape everything that comes next.

Because if you can’t tell me what the content is supposed to accomplish… you might just be creating content because it’s Tuesday. 😅

Create with purpose. Not just because there’s a content calendar to fill.

We made a report card for your website.Before you panic: there’s no parent signature required.97 Switch Pulse takes a lo...
10/15/2026

We made a report card for your website.

Before you panic: there’s no parent signature required.

97 Switch Pulse takes a look at your digital presence and gives you a scorecard showing where you’re doing well, where there’s room to improve, and what deserves your attention.

Think of it as a report card for your website…

minus the lecture from Mom and Dad.

Check your score → https://analyzer.97switch.com/

We found one of our old SEO blogs from 2021.Back then, we were talking about things like voice search, mobile optimizati...
10/13/2026

We found one of our old SEO blogs from 2021.

Back then, we were talking about things like voice search, mobile optimization, video, and image SEO. Those things haven't disappeared, but the search landscape around them has changed quite a bit.

So instead of letting old advice sit on the internet forever, we updated it.

Our refreshed guide looks at the SEO considerations that actually matter in 2026, including how search is evolving, what businesses should be thinking about now, and where to focus your effort instead of chasing every new SEO headline (because SEO isn't about doing everything.)

What's important is to understand what changed, what still matters, and what deserves your attention.We did the digging. Here's the updated version:

https://www.97switch.com/insider/the-seo-trends-that-matter-most

10/09/2026

Sometimes your website needs a redesign.

We love a good redesign. But before you decide that’s the answer, it’s worth asking a few questions first.

There are often a few underlying issues that, once addressed, can solve a lot of the problems business owners are trying to fix with a redesign.

And sometimes, after asking the right questions, you find out a redesign really is the right move.

The point is to understand the problem before jumping to the solution.

Give your website 5 minutes. It might tell you more than you think.A quick review of your website can reveal a lot about...
10/05/2026

Give your website 5 minutes. It might tell you more than you think.

A quick review of your website can reveal a lot about the way customers experience your business. A strong website needs both sides of the equation: the technical foundation and the customer experience. Even if your business is rock solid, it can be difficult to turn interest into action if your website creates confusion or makes people work too hard to take the next step.

Five minutes won't tell you everything, but it might show you where to look closer. If you want to go a little deeper, we built a free tool that takes a closer look at your digital presence and gives you practical recommendations you can actually put into practice.

https://analyzer.97switch.com/

We were curious what people would actually think when they tried Pulse.This recent response stood out because that's exa...
09/30/2026

We were curious what people would actually think when they tried Pulse.

This recent response stood out because that's exactly the kind of reaction we hoped for.

Pulse takes a look at your website and digital presence, identifies opportunities, and turns them into a report you can actually use (because what's the point of a score or a list of generic recommendations?)

Sometimes you know your digital presence could be doing more, but the hard part is figuring out where to start.

That’s what we built Pulse to help with.

Try it for free → https://analyzer.97switch.com/

After nearly 13 years of helping businesses improve their digital presence, we're excited to launch our first product: 9...
09/16/2026

After nearly 13 years of helping businesses improve their digital presence, we're excited to launch our first product: 97 Switch Pulse.

Pulse is a free Digital Growth Assessment built from what we've learned through years of strategy, design, development and digital marketing work.

Enter your website URL and Pulse evaluates your digital presence, identifies opportunities, turns those findings into clear, prioritized actions, and shows you where we'd focus first.

It's a new way for us to share our expertise with more businesses, while also helping us improve how we work to create value for our clients.

Try 97 Switch Pulse for free below. We'd love to hear what you think:

analyzer.97switch.com

Address

500 SW 116th Avenue, 4th Floor
Chicago, IL
97225

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 6pm
Friday 9am - 5pm

Telephone

+13122120968

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