Blinkfire Analytics

09/03/2026

⚽️🏆️ Blinkfire's 2026 FIFA World Cup Report is officially live 🔗 https://buff.ly/BR9oozP

🌎️📊 From global star power driving record digital engagement on TikTok to breakout teams such as Cabo Verde stealing the spotlight, the World Cup lived up to the hype. Here is what we’re breaking down inside:
🔹 National Team Benchmarking
🔹 Player Engagement & Leaderboards
🔹 Media Company Rankings
🔹 FIFA Social Performance

09/02/2026

⛳️🎦 Video content is driving growth for golf. During the three-week 2026 FedExCup Playoffs, the PGA Tour saw a 167% increase in Instagram views compared to the 2025 Playoffs.

As fans tune in for highlight reels, press conferences, and more behind-the-scenes video content than ever before, Blinkfire’s computer vision technology works in real-time to track and value sponsored assets from step-and-repeat backdrops to player uniforms.

Explore Blinkfire's industry-leading valuation, reporting, and research tools 🔗 https://buff.ly/supCQeV

| | FedEx

08/28/2026

🏈📈 College football kicks off this weekend! With millions of fans across the nation, brands are looking to get a piece of the attention. See how Blinkfire is helping measure college jersey patch value in the NIL era 🔗 https://buff.ly/sraw1n4

Traditional powerhouses lead social media followings going into the season, with Alabama Football capturing the top spot at 4.42 million followers, followed closely by LSU Football (3.77M) and Michigan Football (3.48M) across Instagram, Facebook, and X.

NCAA |

08/27/2026

F1 🤝 LEGO

🏎️ 🧱 The F1 grid swapped 200+ mph supercars for custom, drivable LEGO karts, built with nearly 30,000 bricks, delivering chaotic, fun-filled moments that flooded social feeds worldwide. Teams such as Scuderia Ferrari HP created engaging content of their drivers living their inner child's dream of racing in a kart made of LEGO. Blinkfire's patented AI and computer-vision technology was tracking every single frame of sponsorship value.

📈 Across high-speed Grands Prix and viral exhibition events, Blinkfire measures exposure across key F1 assets such as trackside run-offs, track barriers, driver/crew uniforms, car sub-assets, and more!

Demo Blinkfire to start tracking your sponsorship ROI today ➡️ https://buff.ly/2bYUgjl

08/26/2026

🎾 The US Open Tennis Championships are officially here and already serving up brand value! With presenting sponsor Vital Proteins front and center, the star power from Carlos Alcaraz and Serena Williams teaming up for Mixed Doubles is generating valuable engagement!

📈 From high-profile brand integrations to player uniforms, Blinkfire’s computer vision tracks every post, serve, and highlight across the tournament in real-time. Discover how you can determine sponsorship ROI across social, digital, broadcast, TV earned media, and in-stadium with Blinkfire: https://buff.ly/40ervaI

08/24/2026

🏟️💰️College sports jersey patches are commanding eight-figure deals, but how do brands and universities measure their true value?

Measuring College Jersey Patch Value in the NIL Era 🔗 https://buff.ly/sraw1n4

From University of Notre Dame's $20M annual deal with SoFi to culturally aligned partnerships like Culver's and the University of Wisconsin-Madison, uniform patches have quickly become college athletics' most valuable physical asset.

In our latest blog post, see how Blinkfire combines AI and computer-vision brand spotting, earned media tracking, and campaign analytics to evaluate uniform exposure across broadcast, TV earned media, social media, in-stadium, and digital.

Driven by NIL rule changes, revenue sharing, and the need to fund competitive rosters, college athletic departments across the country are unlocking one of the most valuable pieces of physical real estate: jersey patches. Jersey sponsorships have quickly become commonplace across top-tier American p...

08/19/2026

🏴󠁧󠁢󠁥󠁮󠁧󠁿⚽️ Friday marks the beginning of the 2026-27 Premier League season! Before we kick off the new season, take a look back at Blinkfire’s 2025–26 Premier League jersey partner rankings, revealing the media value generated by front-of-jersey and sleeve sponsorships across owned and earned social media.

💰️ Front-of-Jersey: Arsenal and Emirates led the league, racking up a mind-blowing $251.0M in media value, closely followed by Liverpool FC Football Club ($215.3M) and Manchester United ($194.6M).

👕 Sleeve Placements: Sleeve partnerships proved to be incredibly lucrative, with Manchester United and DXC Technology topping the charts at $63.8M, followed by Arsenal's Visit Rwanda placement at $56.6M.

From historic global fanbases to viral match-day highlights, Blinkfire's industry-leading technology tracks and values every single frame of logo exposure to give organizations and brands the most precise analysis of their sponsorship ROI.

Premier League |

08/18/2026

📲⚽️ From viral organic posts to high-budget brand collabs, everyone wanted a piece of World Cup fever this summer. In our latest blog post, we break down how brands, such as Chess.com and Airbnb, creators, and US sports teams captured global attention and drove social value during the 2026 🔗 https://buff.ly/8WQHWA6

Some of the highlights include:
- How non-sponsors are winning with reactive content
- Why creators are dominating FYPs with culture-led stories
- How American leagues are turning global eyes into permanent followers

Level up your social strategy and track your reach in real time with Blinkfire ➡️ https://buff.ly/FE4pJ20

08/13/2026

📺⚾ Don't let millions in TV earned media value slip through the cracks!

With 162 games a season and endless highlight reels, MLB generates massive TV earned media. But relying on estimates or delayed manual reporting leaves huge blind spots. See how Blinkfire is transforming TV earned media reporting with:

🎙️ Audio Intelligence: Track custom keyword mentions, search TV transcripts like a document, and download timestamped clips.

👀 Brand & Asset Tracking: Isolate asset-level value from sleeve patches to backstop walls based on size, duration, and visual clarity.

⚡ Real-Time Dashboards: Ingest live TV feeds instantly to combine TV, streaming, digital, and social media data into a single source of truth.

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https://buff.ly/AccogpK

Major League Baseball is a content engine like no other. With 162 games per team, hundreds of broadcast hours, and endless news and highlight shows, the volume of TV earned media generated during the MLB season is staggering. For brand partners and team commercial teams, this exposure represents mil...

08/11/2026

⚾🔥 The MVP race is heating up between Shohei Ohtani and Pete Crow-Armstrong, and every highlight is a win for brand partners! Blinkfire’s AI and computer-vision technology tracks every baseball-specific sponsorship asset across owned and earned media in real time:
👕 Jersey Sleeve Patches
🏟️ Backstop, Outfield Wall, Mound, Dugout, Foul Territory
📺 Jumbotron, Digital Signage, and More

Adobe has partnered with MLB to sponsor this "Standout Scores" content scene, putting its brand front and center alongside the league's most dramatic game-winning plays and daily scoreboard highlights.

Blinkfire ensures teams and brands capture every dollar of media value created on and off the diamond across social, streaming, broadcast, TV earned media, and in-stadium 🔗 https://buff.ly/FEJmLGq

Chicago Cubs | |