08/25/2026
AI can generate a flyer.
AI can write a caption.
AI can even make something look pretty polished.
But there’s a difference between generating content and actually communicating with people.
More and more, we’re seeing marketing that feels like robots talking to robots; perfectly formatted, filled with the right buzzwords…and completely forgettable.
When you hire South of Columbus Creative Co., you’re hiring me, Jarrod DePugh.
A real human being designing for other real human beings.
I think about who’s going to see your content. What will make them stop scrolling. What your customers actually care about. What makes your business different. And how we can make something that feels like you instead of something generated from the same prompt a thousand other businesses are using.
Do I think AI is a useful tool? Absolutely.
But a tool isn’t a creative director.
Your business has a personality. Your community has a personality. Your customers are human.
Your marketing should feel human, too.
South of Columbus Creative Co.
Human-made creative for human beings.