04/09/2025
"When one of my children was born, I was handed paper line drawings of CPR instructions and thought, 'There has to be a better way.'" Our founder and CEO, Terry Wall, on what brought Carefeed to life!
We’re excited to highlight Terry Wall, Founder & CEO of Carefeed, a startup transforming senior care with seamless digital solutions. Here’s a closer look at what they’re building:
“At Carefeed, we’re on a mission to modernize communication and operations for senior living and long-term care communities. Many providers still rely on paper processes and outdated systems, making compliance and engagement more challenging than ever. Our platform simplifies these daily tasks, giving care teams an intuitive, easy-to-use solution that saves time, reduces stress, and keeps families informed—so they can focus on what truly matters: caring for residents.
The idea for Carefeed was sparked by a personal experience. When one of my children was born, I was handed paper line drawings of CPR instructions and thought, There has to be a better way. That moment ignited my passion for creating technology-driven solutions that enhance communication and streamline experiences in healthcare. While we’re currently focused on the post-acute care sector, our long-term vision is to expand across hospitals and physician practices in the future.
Right now, we’re rapidly scaling, growing our footprint across senior care, and enhancing our platform with new functionality to bring even more value to providers and families. As we continue this momentum into 2025, we’re excited to deepen our connections in the StartupCincy community, collaborate with fellow founders, and build on Cincinnati’s incredible innovation ecosystem.”
