Mobile Agent Now

Mobile Agent Now Mobile Agent Now helps brands leverage data to fuel growth by mining reviews and social comments for unexpected and actionable insights.

Our Insights Miner and review response capabilities deliver consistently high ROI for clients.

The data is clear: there is a clear quantitative advantage for retailers & brands to respond to online reviews....
01/30/2020

The data is clear: there is a clear quantitative advantage for retailers & brands to respond to online reviews....

The retail industry's online reputation score is worse than auto, hospitality, dining, and real estate, according to Reputation.com.

Reviews are the best social proof and consumers are seeking them out...
12/30/2019

Reviews are the best social proof and consumers are seeking them out...

A new report highlights the importance of developing trust signals by encouraging people to leave reviews, likes, mentions, and more.

New study - only 53% of consumers will consider a business with less than a 4 star rating and they read an average 10 re...
12/12/2019

New study - only 53% of consumers will consider a business with less than a 4 star rating and they read an average 10 reviews before making a decision. Of those that do read them (52% "always") 97% say they pay attention to responses by the business.

If it had not already been clear that building up a significant inventory of positive online reviews is key to attracting new customers to a business, let doubt linger no further. A whopping 52…

Reviews as a "direct line of communication with your customers" = no better way to understand your customers.
12/03/2019

Reviews as a "direct line of communication with your customers" = no better way to understand your customers.

When it comes to information, it essentially boils down to the things we learn and take from that information, the sources we trust and how we choose to use potential information that we gain. There can be nothing more frustrating than a severe lack of knowledge. Without it, we struggle to make the....

Further evidence that increases in star rating drives sales - a review rating increase of 0.1 pts can boost conversion u...
11/13/2019

Further evidence that increases in star rating drives sales - a review rating increase of 0.1 pts can boost conversion up to 25% with 3.7 rating as a key benchmark.

Increasing your online ratings even a little can boost conversions in big ways.

New study shows a near perfect star rating of 4.9 or 5.0 shows declining conversion for businesses whereas a 4.3-4.4 sta...
10/23/2019

New study shows a near perfect star rating of 4.9 or 5.0 shows declining conversion for businesses whereas a 4.3-4.4 star rating saw the greatest conversions.

Most businesses reply to one- and five-star review ratings far more often than two-, three- and four-star ratings, but not replying could hurt profits, data released Tuesday shows.

New study shows a 35% increase in sales in businesses that respond to at least 25% of their reviews. This reinforces ot...
09/17/2019

New study shows a 35% increase in sales in businesses that respond to at least 25% of their reviews. This reinforces other studies that showed similar correlations.

When it comes to online reviews, you may be in for a few surprises. Some negative ones won’t necessarily hurt a business’ bottom line, and five-star ratings aren’t necessarily as good as they seem in

Making leaving a review easier looks like it's on the horizon!
09/16/2019

Making leaving a review easier looks like it's on the horizon!

Amazon is testing an easier way for people to leave product feedback with the launch of one-tap ratings. The change is meant to encourage those who don’t have the time, energy or interest in writing reviews to still share their opinion about the product, which benefits the larger Amazon commu…

With 90% of retail shopping journeys starting online, reviews - generating them, responding to them, etc - is critical t...
08/12/2019

With 90% of retail shopping journeys starting online, reviews - generating them, responding to them, etc - is critical to growth! Excited by our partnership with Northern Kentucky Chamber of Commerce to drive this for "main street retailers" and other businesses.

This explores ways to attract new customers with reviews. Since nearly 90% of consumers start their shopping journey digitally, the power of online reviews to attract or repel shoppers is growing exponentially for all retailers, especially independent stores on Main Street.

Another data point on the connection between reviews and revenue. Businesses see a 28% increase in revenue with a 4-4.5...
08/12/2019

Another data point on the connection between reviews and revenue. Businesses see a 28% increase in revenue with a 4-4.5 star rating.

The best place to be is between 3.5 stars and 4.5 stars, and five-star-rated businesses have below-average sales, according to data released this week. Free listings also count.

New Forrester report shows that 29% of decision makers rely solely on big data for decisions, which Forrester notes ofte...
06/17/2019

New Forrester report shows that 29% of decision makers rely solely on big data for decisions, which Forrester notes often leads marketers to "convoluted customer insights and challenges in terms of understanding the drivers behind customer actions".

Nearly a third of digital marketers reply completely on big data when making decisions according to Forrester's latest survey.

When an unknown brand in a major category reaches 40% share of organic search it's time for brands to reset their playbo...
03/12/2019

When an unknown brand in a major category reaches 40% share of organic search it's time for brands to reset their playbook of how to win - Mobile Agent Now can help.

Pop quiz: what dish soap brand has a 40% share of the top 10 organic search results on Amazon? Dawn? Palmolive? Sun? Ajax? Seventh Generation? Answer: none of the above. It's Mrs Meyers.

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