11/07/2026
The single biggest driver of campaign performance in our 1H 2026 data wasn't therapeutic area, manufacturer, or creative.
It was this: multiple, relevant precision targeting rules were applied.
7 or more rules: 65.5% median TRx lift
Fewer than 7 rules: 32.8% median TRx lift
Same channel. Same basic approach. Nearly 2x difference in outcome.
The full story on what that means → https://loom.ly/MpsQsms